Fred Saldanha

Fred Saldanha

Global Chief Creative Officer, Colgate-Palmolive at VMLY&R
New York, United States

Обо мне

With a 30-year career in advertising, what Fred always feared was to settle into a comfort zone.

Throughout these years he has worked in distinct markets such as Lisbon, London, São Paulo, New York and Boston. From a copywriter to a creative leader, from a marketing manager to a co-founder of a startup, he has always sought a place where he could work with brands he loves, and with people he admires.

He has collected more than 40 Cannes Lions for brands like Coca-Cola, Sprite, Unicef, Motorola, Forbes, Hellman's and Fiat, among other awards like D&AD, Webbys, LIA, One Show and Clio.

He has been a jury in the most recognized advertising festivals, such as Cannes, One Show, D&AD and, in 2015, he was named one of the '30 most creative people in advertising by Business Insider.

Моя работа

SEE ALL WORK
2043 Smiles Everywhere

Smiles Everywhere

БРЕНД:
Colgate
АГЕНТСТВО:
VML Brazil
6423 The Man Who Lost His Smile

The Man Who Lost His Smile

БРЕНД:
Colgate
АГЕНТСТВО:
VML
4413 Vietnam

Vietnam

БРЕНД:
Brazilian Red Cross
АГЕНТСТВО:
Arnold
6771 Old Couple

Old Couple

БРЕНД:
Colgate
АГЕНТСТВО:
Red Fuse VMLY&R
3737 Women

Women

БРЕНД:
Colgate
АГЕНТСТВО:
Red Fuse VMLY&R
3389 Nurses

Nurses

БРЕНД:
Colgate
АГЕНТСТВО:
Red Fuse VMLY&R
3412 Children

Children

БРЕНД:
Colgate
АГЕНТСТВО:
Red Fuse VMLY&R
4411 Marriage

Marriage

БРЕНД:
Colgate
АГЕНТСТВО:
Red Fuse VMLY&R

Должности

Global Chief Creative Officer, Colgate-Palmolive
VML
New York, United States
September 2019 - В настоящее время здесь (4 года 7 месяцев)
Chief Creative Officer
São Paulo, Brazil
2012 - В настоящее время здесь (12 лет 3 месяца)
Clients: Samsung, SKY, Fiat, Jeep, Nivea, Banco do Brasil, Sadia, Comfort.
Executive Creative Director
Boston, United States
March 2018 - September 2019 (1 год 6 месяцев)
Clients: Barclays, PUR, Carl's Jr., Purdue Global, Hilton
4413 Vietnam

Vietnam

БРЕНД:
Brazilian Red Cross
АГЕНТСТВО:
Arnold
11579 Save the Pangolins

Save the Pangolins

БРЕНД:
WWF
АГЕНТСТВО:
Arnold
Executive Creative Director
Brooklyn, United States
2016 - 2018 (2 года)
Clients: Google, Anheuser-Busch Inbev, Nokia, NBC, Fiat Chrysler Automobiles.
Chief Creative Officer Americas
New York, United States
2015 - 2016 (1 год)
Clients: NBC, Royal Caribbean.
Executive Creative Director
.
São Paulo, Brazil
2008 - 2013 (5 лет)
Executive Creative Director (Sep 2010 – Aug 2013)
Clients: Coca-Cola, Motorola, Unilever, Dove, Unicef, Hellmann's, Castrol, Intimus, Huggies, Forbes.

Creative Director (Mar 2008 – Sep 2010)
Clients: Motorola, Unilever, Dove, Intimus, Huggies.
12912 Everything For Football

Everything For Football

БРЕНД:
46664/Coca-Cola
АГЕНТСТВО:
.
16337 Let's Go Crazy

Let's Go Crazy

БРЕНД:
46664/Coca-Cola
АГЕНТСТВО:
.
5541 Donate For Children

Donate For Children

БРЕНД:
GRAACC
АГЕНТСТВО:
.
6251 S

S

БРЕНД:
Claro
АГЕНТСТВО:
.
5984 I

I

БРЕНД:
Claro
АГЕНТСТВО:
.
6079 T

T

БРЕНД:
Claro
АГЕНТСТВО:
.
7349 A

A

БРЕНД:
Claro
АГЕНТСТВО:
.
13710 Recipe Receipt

Recipe Receipt

БРЕНД:
Hellmann's
АГЕНТСТВО:
.
15777 Sprite Shower

Sprite Shower

БРЕНД:
Sprite
АГЕНТСТВО:
.
7409 Helivery

Helivery

БРЕНД:
Forbes
АГЕНТСТВО:
.
3940 Wedding

Wedding

БРЕНД:
BandSports
АГЕНТСТВО:
.
3343 Birth

Birth

БРЕНД:
BandSports
АГЕНТСТВО:
.
3994 Anniversary

Anniversary

БРЕНД:
BandSports
АГЕНТСТВО:
.
5126 Ballerina

Ballerina

БРЕНД:
BandSports
АГЕНТСТВО:
.
Creative Head
São Paulo, Brazil
August 2006 - February 2008 (1 год 6 месяцев)
Clients: Bohemia, Itaú, Honda, Telefonica, MASP.
Freelance Senior Copywriter
London, United Kingdom
May 2007 - November 2007 (6 месяцев)
Client: Nokia
Executive Creative Director
Lisboa, Portugal
2003 - 2006 (3 года)
Clients: P&G, SEAT, CTT, Sony, Staples.
Creative Director & Partner
FCB Lisbon
Lisbon, Portugal
1998 - 2002 (4 года)
Clients: Parmalat, TMN, Portugal Telecom, Diário de Notícias, Jeep, Ministério da Cultura.
Copywriter
Young & Rubicam
Portugal
1991 - 1995 (4 года)
Clients: Piaggio, RTP, Banco Espírito Santo, Telecel, Jornal Expresso, Ministério do Comércio e Turismo.

Образование

Communication and Media Studies

1990 - 1993 (3 года)

Other professional activities

Help To Dress

Co Founder
2015 - В настоящее время здесь (9 лет 3 месяца)
Start up São Paulo, Brazil

PHNX Tribute 2020

Awards Jury Member

Подобные таланты

Fura Johannesdottir
Global Chief Creative Officer
Huge
Judy John
Global Chief Creative Officer
Edelman
Shaun McIlrath
Global Chief Creative Officer
Iris Worldwide
Jeremy Perrott
Global Chief Creative Officer
McCann Health
Frederic Bonn
Global Chief Creative Officer
DLG (Digital Luxury Group)
Peter Lund
Global Chief Creative Officer
AKQA
Debbi Vandeven
Global Chief Creative Officer
VML, Kansas City
Mark Tutssel
Global Chief Creative Officer
Leo Burnett Worldwide - HQ, Chicago

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