Belgian Entertainment Association - "The Pirate Subtitles"

TBWA\Brussels

TBWA\Brussels Bruxelles, Belgium

Премии

5145

Это объявление является частью "ACT Responsible Collection"

Бренд: Belgian Entertainment Association
Страна: Belgium

Рекламодатель: Belgian Entertainment Association

Заголовок	The Pirate Subtitles
Агентство	TBWA\Brussels
Кампания	The Pirate Subtitles
Рекламодатель	Belgian Entertainment Association
Бренд	Belgian Entertainment Association
Дата первой трансляции/Публикации	2017 / 12
Бизнес сектор	Кинопродукция
История	To fight movie piracy, we created The Pirate Subtitles: subtitles in which we changed some of the dialogues. Suddenly it seemed like Samuel L. Jackson and other Hollywood stars told the viewer he’s a doing something illegal, and that he is now stuck with bad subtitles. We uploaded Pirate Subtitles for different hit series and blockbusters to popular download platforms and a special built bot made sure our files were the highest ranked.   In just a few days more than 10.000 pirate subtitles were downloaded. We revealed this with a press release. The story was widely picked up in relevant online communities and even triggered a debate on national tv.   Six weeks later the 4 biggest internet providers and the Belgian Entertainment Association reached an agreement to block up to 420 pirate websites.
Тип медиа	Digital
Длина	133 seconds
Creative Director	Gert Pauwels
Исполнительный креативный директор	Jan Macken
Арт-директор	Greg Van Buggenhout
Копирайтер	Olaf Meuleman
Цифровой разработчик	Wannes Vermeulen
PR-менеджер	Isabelle Verdeyen
Управление аккаунтом	Jochen De Greef
Управление аккаунтом	Virginie Hayet
Управление аккаунтом	Sharon Lavaert
Управление аккаунтом	Joachim François