Pobre Juan - "Sacred Poster"

Dentsu Brasil

Dentsu Brasil Sao Paulo, Brazil

6469

Заголовок	Sacred Poster
Агентство	Dentsu Brasil
Кампания	Sacred Poster
Рекламодатель	Pobre Juan
Бренд	Pobre Juan
Дата первой трансляции/Публикации	2018 / 4
Бизнес сектор	Рестораны и кафе быстрого приготовления
История	To extol the meat, specialty of Pobre Juan restaurant, Dentsu agency has created the “Sacred Poster”, composed by a series of stained glasses installed on urban furniture. The purpose of the communication is to show that even with the growth of the chain of stores across the country, Pobre Juan still follows their traditions on preparing their dishes handcrafted, taking care of their holiest ingredient: the meat. Those concepts were an inspiration at the time of advertising the restaurant. That is why the choice of an artistic approach completely manual and at the same time that shows how much the meat is important.
Тип медиа	На открытом воздухе / вне дома
Длина	86 seconds
Креативный директор	Filipe Cuvero
Арт-директор	Christian Faria
Арт-директор	Eduardo Ataíde
Арт-директор	Marlus Lau
Иллюстратор	Eduardo Ataíde
Иллюстратор	Marlus Lau
Копирайтер	Murilo Torezan
Копирайтер	Carlos Mori
Фотограф	Luiz Moretti