Diesel - "SIDE:BIZ"

Publicis Italy

Publicis Italy Milan, Italy

Премии

18859

Бренд: Diesel
Страна: Italy

Рекламодатель: Diesel

Заголовок	SIDE:BIZ
Агентство	Publicis Italy
Кампания	BE A FOLLOWER
Рекламодатель	Diesel
Бренд	Diesel
Дата первой трансляции/Публикации	2019 / 2
Бизнес сектор	Одежда, мода и обувь
философия	IS DIESEL UNLEASHING SOCIAL MEDIA’S REAL INFLUENCERS? With an ironic flip, Diesel empowers the internet’s followers and fans with SIDE:BIZ As an extension of its new Spring 2019 campaign, BE A FOLLOWER, Diesel is now empowering social media’s followers with the benefits and rewards one might expect to be exclusive to influencers. And how exactly is Diesel doing this? With a smart new platform called SIDE:BIZ. SIDE:BIZ is an innovative approach to e-commerce that allows for any Diesel follower to open their very own Diesel digital shop. Under the program, anyone can become a Diesel Ambassador and earn rewards. SIDE:BIZ is Diesel’s way of celebrating the followers, putting them first, and unleashing their full social media potential by equipping them with the tools needed to live successfully on their own terms. It’s simple: no pressure, no contracts, no proof of influence needed. To start a SIDE:BIZ, you just need to go to diesel.com/baf/sidebiz; sign up; receive a unique e-commerce link; and then share it, post it, text it and email it to everyone you know. Every time someone shops through your unique link, you earn rewards. Depending on where you live, these rewards vary from discounts and free products, to one-of-a-kind experiences. SIDE:BIZ will be available in Europe from February 15, in North America from February 18, in Japan from February 22, and it will be launching in China in March. With SIDE:BIZ, and the entire Spring/Summer ‘19 campaign, Diesel doesn’t just aim to show the world that life is easier as a follower. It also lauds the fact that followers are the social users that matter the most.
Тип медиа	Digital
Рынок	United States, China, Japan
CEO Publicis Italia & Global CCO Publicis WW	Bruno Bertelli
CCO	Cristiana Boccassini
Креативный директор	Thiago Cruz
Creative Director	Mihnea Gheorghiu
Creative Supervisor	Costanza Rossi
Креативный директор цифрового формата	Sandra Bold
Creative Director and Head of Social Media	Marco Viganò
Ассоциированный креативный директор	Vinicius Dalvi
Ассоциированный креативный директор	Eddy Guimaraes
Копирайтер	James Andrews
Арт-директор	Cecilia Moro
Арт-директор	Alice Teruzzi
Копирайтер	Francesca Ferracini
Арт-директор	Alex Eftimie
Копирайтер	Anton M. Kuerschner
Client Service Director	Eleni Charakleia
Руководитель группы по работе с клиентом в цифровом формате	Ilaria Castiglioni
Account Director	Filippo D’Andrea
Стратегический планировщик	Monica Radulescu
Head of Social Client Services & Strategy	Stefano Perazzo
Менеджер социальных медиа	Doina Tatu
Менеджер социальных медиа	Filippo Festuccia
Creative development & photography	Toilet Paper
Продакшн Студия	Collateral - The Storytellers
Послепроизводственный этап	Martin&Rainone
Stylist	Marc Goehring