IDFA - "IDFA 2021 Festival Trailer"

WE ARE Pi

WE ARE Pi Amsterdam, Netherlands

3337

Бренд: IDFA
Страна: Netherlands

Рекламодатель: IDFA

Заголовок	IDFA 2021 Festival Trailer
Агентство	WE ARE Pi
Кампания	Perspectives Are Beautiful
Рекламодатель	IDFA
Бренд	IDFA
Дата первой трансляции/Публикации	2021 / 11
Бизнес сектор	Выставки, события и фестивали
философия	World's leading independent documentary film festival,IDFA, launches ‘Perspectives Are Beautiful’, a campaign created by WE ARE Pi that uses stunning AI-powered artwork to celebrate how we all see documentaries differently. Created in-house by WE ARE Pi in collaboration with installation artists collective Circus Family, the campaign used a bespoke AI scanning algorithm to analyse documentaries being showcased at the 2021 festival and transform them into Rorschach-based art. We best know Rorschach as a psychological test where people are asked to examine inkblots and share their interpretation of what they see. Famously, people often see wildly different things in the same image. We wanted to take what people love and know about Rorschach art and use it in the context of film. Because much like viewing a film, there is never one perspective, but many. To create the campaign an AI parametric algorithm scanned the films colour brightness/luminance, duration, and location. The Data was then translated into ink patterns with a specially constructed robot that released the ink patterns into a tank of water. By mirroring these explosions of colour, the machine created stunning dynamic Rorschach Inkblots. In the campaign film, these explosions can be seen building up to a crescendo of visual splendour. The ‘Perspectives Are Beautiful’ campaign is a continuation of IDFA’s partnership with WE ARE Pi, and the film festival’s ambition to elevate its position as an artistic institution within the documentary space. It follows last year’s “Real Emotions. Real Film.”, which explored the beautiful range of human emotions by putting tears under the microscope. This year’s campaign rolls out in cinema, social, print, outdoor and PR.
Тип медиа	Digital
Длина	31 seconds
Рынок	United Kingdom
PR Film Music Track	Antfood
Head of Marketing Communications	Martine Van Duijn
Арт-директор	Orwa Nyrabia
Festival Director	Cees van 't Hullenaar
Communications Coordinator	Marjolein Polder
Менеджер социальных медиа	Cengiz Can
Lead Designer	Kaz Salemink
Исполнительный креативный директор	Barney Hobson
Creative Lead	Kyle Foreman
Creative Lead	Jeena van der Heul
Директор по дизайну	Seth Josephs
Дизайнер	Gemma Stoner
Production Director	Kim Buttery
Senior Producer	Ekaterina Golovkina
Head of Strategy	Mark Lester
Senior Strategist	Paris Bethel
Управляющий директор	Patrick Garvey
Главный исполнительный директор (CEO)	Alex Bennett-Grant
Коммерческий директор	Agathe Derrstroff
Senior Account Director	Daniel Padwick
Специалист по работе с заказчиками	Slav Slavov
Коммерческие дела	Emilie Douque
Продакшн Студия	Pi Studios
Director / DOP / Photographer / Editor	Richard Hu
Оператор-постановщик	Boje Pleog
Title	Nick Fatouris
Installation	Circus Family
Music & Sound Design	Soundsright
Композитор	Mari Koning
Композитор	Joshua Petit
Композитор	Jelle Hoebee
Музыкальный продюсер	Marina Kagan
Послепроизводственный этап	Tag Collective Arts
Продюсер пост-производства	Philip Delaney
Художник огня	James Mortner
Колорист	Alexandre Nerzic