Keep America Beautiful - "Stadium"

Pereira O'Dell

Pereira O'Dell San Francisco, United States

21739

Это объявление является частью "ACT Responsible Collection"

Бренд: Keep America Beautiful
Страна: United States

Рекламодатель: Ad Council

Заголовок	Stadium
Агентство	Pereira O'Dell
Кампания	I want to be
Рекламодатель	Ad Council
Бренд	Keep America Beautiful
Дата первой трансляции/Публикации	2013
Бизнес сектор	Окружающая среда и вопросы экологии
Слоган	I want to be a bench. Recycle me.
История	The “I Want To Be” PSA from Ad Council and Keep America Beautiful, created pro-bono by Pereira & O’Dell, personifies your trash and dramatizes the potential of each item we discard to “live” a meaningful second life. The goal of communication is to encourage recycling in the United States, where only 35% of waste is recycled, according to the Environmental Protection Agency.
философия	The fully integrated campaign is comprised of television, print, radio, outdoor and digital media, and running in space and time that is entirely donated. The campaign has been supported by a comprehensive PR and social media program on Facebook, Twitter and YouTube. Our Goal Educate and emotionally motivate Americans to adopt recycling in their everyday lives. We aimed to appeal to people’s rational need for facts while also opening their hearts through the emotional and imaginative representation of the product life cycle. Our Campaign The “I Want to Be” campaign uses a combination of emotional storytelling and real-world examples to address the alarming fact that most of the trash Americans produce is actually recyclable. Television, out-of-home and digital advertising highlight how everyday trash can be transformed into amazing things like bicycle frames, park benches and even football stadiums. We utilized corporate partnerships to place the campaign messages directly on packaging and show people how the products they love have the potential to live on as new bottles, cans, bikes and more. Through our partnership with the Ad Council and Keep America Beautiful, we look forward to fulfilling the promise of making America a world leader in recycling.
Результат	The “I want to be recycled” PSA campaign was delivered to the media via donated time and space, running in top media markets (including Atlanta, Chicago, New York, San Francisco, Los Angeles and Miami). The campaign gave Keep America Beautiful the emotional push needed to raise awareness and positively change people’s behavior to recycle more.
Тип медиа	Телевидение и кино
Длина	16 seconds
Спецэффекты / видеоэффекты	MPC LDN
Покраска	MPC LDN
Музыка	Stimmung
Vice President, Campaign Director	Rowena Patrick
Campaign Director	Amanda Bagwill
Assistant Campaign Manager	Dana Vielmetti
Главный креативный директор	PJ Pereira
Исполнительный креативный директор	Jaime Robinson
Копирайтер	Eduardo Marques
Арт-директор	Rafael Rizuto
Копирайтер	Earl Lee
Арт-директор	Chris Adams
Арт-директор	Arnau Bosch
Менеджер проекта	Katie Shesgreen
Директор рабочей группы клиента	Ashley Brown
Делопроизводитель	Jennifer Wantuch
Стратегический директор	Justin Cox
Стратегический директор	Nick Chapman
Стратег	Alina Shabashevich
Исполнительный продюсер	Jeff Ferro
Продюсер	Judy Kreiter
Продюсер	Elisa Moore
Продюсер печати	James Sablan
Senior Interactive Producer	Erin Davis
Business Affairs Director	Xandra Ess
Фотограф	Roi Brooks
Senior Vice President (Keep America Beautiful)	Lynn Markley
Продакшн Студия	Morton Jankel Zander (MJZ)
MJZ Director	Victor Garcia
MJZ President	David Zander
MJZ Executive Producer	Kate Leahy
MJZ Producer	Greg Ferguson
Editorial Company	Arcade Edit
Редактор	Greg Scruton
Заместитель редактора	Laura Sanford
Заместитель редактора	Hilary Ruggiano
Управляющий партнер	Damian Stevens
Исполнительный продюсер	Nicole Visram
Продюсер	Denice Hutton
Спецэффекты / видеоэффекты	Claudia Guevara
Lead Nuke Artist	Alex Harding
Lead Smoke Artist	Marcus Wood
Compositor	Jonathan McKee
CG Lead Artist	Liam Griffin
Колорист	Adrian Seery
Производство аудиофонограмм	POP Sound
Смеситель	Zach Fisher
Смеситель	Stephen Dickson
Website	SJP