Tinder - "Swipe Night"

72andSunny

72andSunny Los Angeles, United States

Премии

24375

Бренд: Tinder
Страна: United States

Рекламодатель: Tinder

Заголовок	Swipe Night
Агентство	72andSunny
Кампания	Swipe Night
Рекламодатель	Tinder
Бренд	Tinder
Posted	Апрель 2020
Бизнес сектор	Другие услуги Интернет
История	With over 43 billion matches to date, Tinder is the world’s most popular app for meeting new people. Swipe Night is an interactive miniseries that lives on Tinder and transforms the app by using Hollywood-standard entertainment as a way to match people, improve compatibility, and give the Tinder community plenty of icebreakers. It’s not just entertainment, It’s entertainment with purpose. The choices are the key: while fun on the surface, they reveal something deep about your personality, give you a pool of more compatible users to choose from, and serve as icebreakers after the experience. For example, will you save the frightened puppy or the injured girl? You only have seven seconds to decide.By bringing entertainment into the app to engineer compatibility, Swipe Night is a brand new way for people to match. It reimagines they way people can connect on a social media platform and uses entertainment to make that connection more meaningful.
Тип медиа	Анализ ситуации
Длина	122 seconds
Главный исполнительный директор (CEO)	Elie Seidman
Директор по маркетингу (CMO)	Jenny Campbell
Chief Communications Officer	Jenny McCabe
Sr. Director	Amy Wiedemann
Integrated Marketing	Amy Wiedemann
Product Lead	Kyle Miller
Product Designer	Stephanie Liang
Sr. Product Designer	Brooke Hollabaugh
	Lisa Cai
Engineering Lead	Josh Gafni
Sr. Counsel	Laura Michel
Главный креативный директор	John Boiler
Главный креативный директор	Glenn Cole
Исполнительный креативный директор	Matt Murphy
Дизайнер	Frank Dresmé
Sr. Designer	Marcus Yuen
Sr. Writer	Reilly Baker
Дизайнер	Stephanie Morgan
Дизайнер	Sara Meinecke
Копирайтер	Emilie Abel
Jr. Designer	Cameron Cartwright
Jr. Writer	Sydnie Johnson
	Kate Morrison
Sr. Film Producer	Leah Karabenick
Продюсер	Brooke Casler
EP Interactive	Andrew Abraham
Director of Partnerships and Legal	Rebecca Williams
Partnerships and Legal Director	Charissa Kinney
Partnerships and Legal Sr. Manager	Christopher Profeta
Partnerships and Legal Jr. Manager	Tasha Wong
Executive Strategy Director	Kelly Schoeffel
Sr. Strategist	Miné Cakmak
Sr. Communications Strategist	Kimber Bowman
Sr. Social Strategist	Matt Augustin
Jr. Strategist	Zach Wright
Директор бренда	Shannon Reed
Бренд-менеджер	Brittany Allen
Бренд-менеджер	Alise Murray
Executive Art Producer	Ali Berk
Художественный продюсер	Juanita Valencia
Продакшн Студия	M ss ng P eces
Директор	Karena Evans
Director of Immersive ECD	Mike Woods
Основатель	Ari Kuschnir
Управляющий партнер	Ari Kuschnir
Управляющий партнер	Kate Oppenheim
Управляющий партнер	Brian Latt
Executive Producers	Edward Grann
Executive Producers	Dave Saltzman
Продюсер Продакшн Студии	Jason Reif
Руководитель производства	Rebecca Davis