| Заголовок | LA Original |
| Brief | Los Angeles has undergone a creative renaissance. Art, music, food, fashion and tech are booming. The agency partnered with Mayor Eric Garcetti and the Mayor's Fund for Los Angeles to create the first ever cohesive brand for the city. Just two letters - L and A - form a dynamic logo that can showcase and inspire LA creativity. The space between the letters comes to life when filled with the people, places and things that define LA. |
| Агентство | 72andSunny |
| Кампания | Space to Create |
| Рекламодатель | Mayor's Fund For Los Angeles |
| Бренд | LA Original |
| Posted | Ноябрь 2018 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
| История | LA Original, a pilot program of the Mayor’s Fund for Los Angeles in partnership with the Mayor’s Office of Economic Development, was developed to celebrate LA as the creative capital of the world.LA Original provides a platform to showcase our diverse makers and promote locally designed, assembled, or manufactured goods through a line of LA-branded products from across Los Angeles — with proceeds supporting creative entrepreneur programs. |
| Тип медиа | Упаковка, брендинг и дизайн |
| Исполнительный креативный директор | Matt Murphy |
| Executive Strategy Director | Kelly Schoeffel |
| Директор бренда | Danielle Gard |
| Бренд-менеджер | Danielle Rivera |
| Дизайнер | Robert Nakata |
| Дизайнер | Peter Reid |
| Креативный директор | Garrett Jones |
| Креативный директор | Ben Hodgin |
| Копирайтер | Peter Hughes |
| Копирайтер | Tyree Harris |
| Дизайнер | Andy Lam |
| Дизайнер | Kwaku Beke |
| Дизайнер | Alex Cannon |
| Chief Production Officer | Tom Dunlap |
| Продюсер Продакшн Студии | Marisa Wasser |
| Координатор производства | Juliana Polidor |
| Менеджер по рекламе | Rashi Talati |
| Менеджер по рекламе | Kallie Halbach |
| Менеджер по рекламе | Chris Profeta |
| Менеджер по рекламе | Kelsey Buehler |
| Продакшн Студия | Hecho Studios |