Darren Cole
Head of Design at Host/Havas
North Sydney, Australia
ЗаголовокVRecruitment
Агентство
Кампания VRecruitment
Рекламодатель Australian Defence Force
Бренд Australian Defence Force
PostedНоябрь 2017
Бизнес сектор Государственной службы занятости, набор в войска и полицию
философия To maintain capabilities in line with innovations in technology, the Australian Defence Force (ADF) needs to recruit smart thinkers.

The problem is the next generation doesn’t see the military as a smart career.

Their misconceptions are often based on the entertainment they see, which shows the military as being all about combat. The truth is the ADF is a progressive military with over 200 job roles, not just combat. So before we can recruit them, we have to change their perceptions.

Category 5 is a true VR experience that puts potential candidates’ problem-solving skills and misconceptions to the test. And as players learn about us, we learn about them, through real-time data analysis. Based on how they play, the data is used to generate unique in-game job recommendations, personalise post-game communications, and give specialist recruiters the ability to single out higher-value candidates sooner.

More than a VR experience, Category 5 is a next-generation recruitment platform that doesn’t just reach the new generation, it changes their perceptions about a career in the military.
Тип медиа Digital
Длина
Agency
Account Director
Руководитель группы по работе с клиентом в цифровом формате
Специалист по работе с заказчиками
Digital Strategy Director
Strategist
Managing Director
Исполнительный креативный директор
Исполнительный креативный директор
Креативный директор цифрового формата
Креативный директор цифрового формата
Копирайтер
Арт-директор
Head of Design
Designer
Deisgner
Deisgner
Print Team Lead
Producer
Director of Applied Technology
Ведущий сотрудник по разработке
Game Design
Visual Lead
Game Design
Technology Production Assistant
Applied Technologist
Developer
3D художник
3D художник
3D художник
Художник по видеоэффектам
Художник по видеоэффектам
Звуковой дизайн компании
Звукооператор

Люди, связанные с этой работой

Вам также могут понравиться ...

Больше работы

СМОТРЕТЬ ВСЕ
6459 HELP! The Game

HELP! The Game

БРЕНД:
NRMA Insurance
АГЕНТСТВО:
CHEP Network
8388 Storm

Storm

БРЕНД:
NRMA Insurance
АГЕНТСТВО:
CHEP Network
7874 Snake

Snake

БРЕНД:
NRMA Insurance
АГЕНТСТВО:
CHEP Network
8107 Flood

Flood

БРЕНД:
NRMA Insurance
АГЕНТСТВО:
CHEP Network
8908 Microcodes

Microcodes

БРЕНД:
Samsung
АГЕНТСТВО:
CHEP Network
12457 Thick

Thick

БРЕНД:
The Fund for Peace
АГЕНТСТВО:
Havas Sydney
12689 Patrick

Patrick

БРЕНД:
The Fund for Peace
АГЕНТСТВО:
Havas Sydney

В тренде

Создать профиль и стать членом Adforum

Начать