| Заголовок | Unstatus Quo |
| Агентство | AKQA |
| Кампания | Unstatus Quo |
| Рекламодатель | Palms Casino |
| Бренд | Palms Casino |
| Дата первой трансляции/Публикации | 2019 / 3 |
| Бизнес сектор | Отели, курорты |
| философия | If Las Vegas is an urban example of excess, then the latest ad by the Palms Casino Resort is the embodiment of said overindulgence. Featuring the likes of Cardi B, Emily Ratajkowski, Marshmello and Rita Ora, to name a few celebs, the nearly two-minute ad is all glitz and over-the-top excess, and it’s a glorious spectacle. The Palms is nearing completion of one of Las Vegas’ most ambitious transformations, a property-wide $690m renovation that it hopes will usher in the next era of gaming and entertainment in Las Vegas. ‘Unstatus Quo’ is the Palms’ new mantra, a fully integrated campaign that is a declaration of the brand’s vision and the bold mindset that fuels the rise of a new Las Vegas. The multi-faceted campaign kicks off with the release of a high-energy film featuring a collection of pop culture icons and friends of the Palms who represent the property’s new vision and connections to art, food, music and fashion with the resort as the backdrop. The film features Cardi B, Emily Ratajkowski, Ezra Miller, Adriana Lima, Dapper Dan, Rita Ora, Ryan Sheckler, Ozuna, Marshmello, Chef Michael Symon, Leticia Bufoni, Ken Block, Felipe Pantone, Jason REVOK, Timothy Curtis, Gary Stranger, and art from Damien Hirst and Andy Warhol, who all come together in an unexpected way to redefine the Vegas hospitality experience and set the stage for an all new Palms. The music track of the same name is a collaboration with Los Angeles recording artist and designer Duckwrth, produced by Agami Music and featuring the use of the James Brown classic, Get On The Good Foot. |
| Тип медиа | Веб-фильм |
| Длина | |
| Звуковая дорожка | “Unstatus Quo” Duckwrth |
| Продакшн Студия | Imperial Woodpecker |
| Класс | MPC LA |
| Главный управляющий | Jon Gray |
| Client Creative Director | Tal Cooperman |
| PR Director | Alex Acuna |
| VP, Marketing | Lauren Westerfield |
| Основатель | Frank Fertitta IV |
| Креативный директор | Aaron Seymour-Anderson |
| Senior Art Director | Alice Chiapperini |
| Исполнительный продюсер | Dustin Freeman |
| Senior Producer | Thomas Martin |
| Ассоциированный креативный директор | Carlos Bernal |
| Дизайнер | Pedro Sanguine |
| Копирайтер | Sammi Chancey |
| Senior Copywriter | Matteo Capaldi |
| Дизайнер | Terry Lee |
| Дизайнер | Chris Lopez |
| Group Account Director | Daniel Jones |
| Партнер клиента | Rodrigo Moyses |
| Исполнительный креативный директор | Ginny Golden |
| Стратегический директор | Alec Black |
| Associate Strategy Director | Sarah-Jayne Boyd |
| Директор рабочей группы клиента | Mariana Pacheco |
| Senior Project Manager | Tyler Hilton |
| Ассоциированный директор программы | Christine Dippold |
| Медиа-команда | Oona Ziegler |
| Медиа-команда | Justin Claassen |
| Коммерческие дела | Amy Thomas |
| Директор | Sam Brown |
| Оператор-постановщик | Benoît Debie |
| Исполнительный продюсер | Doug Halbert |
| Исполнительный продюсер | Charlie Cocuzza |
| Продюсер | Emma Butterworth |
| Администратор производства | Kelsey Mezzenga |
| Assist. Production Supervisor | Laurie Adlington |
| Assist. Production Supervisor | Bailey Padgett |
| 1st AD | Peter Jackson |
| 2nd AD | Kevin McCann |
| Художник-постановщик | Quito Cooksey |
| Редакционная компания | Cabin Edit |
| Редактор | Greg Scruton |
| Редактор | Michael Rees |
| Редактор | Randy Baublis |
| Управляющий партнер | Carr Schilling |
| Редакционный продюсер | Remy Foxx |
| Компания, которая занимается визуальными эффектами | The Mill LA |
| Компания, которая занимается визуальными эффектами | The Mill London |
| VFX Executive Creative Director | Jonathan Wesley |
| VFX Executive Creative Director | Dave Lawson |
| VFX Executive Producer | Fawn Fletcher |
| Продюсер видеоэффектов | Katie Buckley |
| Продюсер видеоэффектов | Tom Manton |
| VFX Production Coordinator | Emily Stave |
| Арт-директор | Clarice Chin |
| Руководитель 2D | Martin Karlsson |
| 2D Художник | Dylan Streiff |
| 2D Художник | Patrick Dirks |
| 2D Художник | Julian Ford |
| 2D Художник | Gavin Marler |
| 2D Художник | Brett Lopinsky |
| 2D Художник | Jake Albers |
| 2D Художник | Kai Chun Tsai |
| 2D Художник | Jae Jun Yi |
| 2D Художник | Rob Winfield |
| 2D Художник | Ashwin Arun Bansode |
| 2D Художник | Adam Maynard |
| 2D Художник | Damudar Khuman |
| 2D Художник | John Thornton |
| 2D Художник | Richard de Carteret |
| 2D Художник | Zoe Cosh |
| 2D Художник | Yatin Tamhane |
| 3D Ведущий художник | Gary Driver |
| 3D Ведущий художник | Edward Shires |
| 3D Ведущий художник | Chase Webb |
| 3D Ведущий художник | Gaurav Mathur |
| 3D художник | Ben Blundell |
| 3D художник | Bethan Williams |
| 3D художник | Edward Hicks |
| 3D художник | Girish GR |
| 3D художник | James Hansell |
| 3D художник | Nicola Gilbert |
| 3D художник | Murali Krishna Reddy |
| 3D художник | Sergio Xisto |
| 3D художник | Tony Atherton |
| 3D художник | Chase Webb |
| 3D художник | James Robinson |
| Матовая покраска | Cameron Johnson |
| Колорист | Ricky Gausis |
| Executive Producer Color | Meghan Lang |
| Продюсер по цвету | Rebecca Boorsma |
| Sound Design and Mix | Lime Studios |
| Звукорежиссер | Michael Anastasi |
| Assistant Sound Designer | Kai Paquin |
| Mix Engineer | Matt Miller |
| Mix Engineer Assistant | Lisa Mermelstein |
| Executive Producer, Mix | Susie Boyajan |
| Руководство музыкальных рядов | Butter Music + Sound |
| Music Supervisor | Chip Herter |
| Music Executive Producer | Annick Mayer |
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