| философия | "The Client Said No", a case by the audio production company DaHouse in conjunction with the agency Innocean Berlin, debuted with great success in several international advertising festivals. This Thursday, the case won the Grand Prix in the Eurobest Radio & Audio category, an event organized by the Lions Festival, the same team that organizes the Cannes Lions International Festival of Creativity. Besides the GP, the idea also won the Bronze in the Entertainment category. "The Client Said No" (TCSN) is an revolutionary and creative case by an audio production company that creates a music band with songs rejected by its clients to publicize its own work. The case worked so well that, in addition to winning the Grand Prix in Radio & Audio and Bronze in Entertainment at Eurobest 2020, it already has more than 652,000 views on Spotify and thousands of followers on social media. The band has already performed in São Paulo, Buenos Aires, Cannes, Milan, Venice, Ljubljana, Vienna, Munich and Berlin and has performed more than 40 shows in large venues and creative festivals such as Cannes, El Ojo, CCSP and Pixel Show. Every member of the band is a music producer. They work composing music for commercials, television, movies, and even as sound producers for other artists. They realized that the songs that get rejected end up forgotten. TCSN is a way to revive those songs that deserve more than oblivion. |