Memorial Sloan Kettering Cancer Center - "Memorial Sloan Kettering: Carl's Story"

Pereira O'Dell

Pereira O'Dell New York, United States

12473

Бренд: Memorial Sloan Kettering Cancer Center
Страна: United States

Рекламодатель: Memorial Sloan-Kettering

Заголовок	Memorial Sloan Kettering: Carl's Story
Агентство	Pereira O'Dell
Кампания	Science Saves
Рекламодатель	Memorial Sloan-Kettering
Бренд	Memorial Sloan Kettering Cancer Center
Дата первой трансляции/Публикации	2016 / 10
Бизнес сектор	Больницы, медицинские учреждения и медицинские услуги
Слоган	Science Saves More Than Lives
История	Pereira & O’Dell NY and Memorial Sloan Kettering reunite with renowned documentarian David Gelb to introduce cancer survivors, Carl and Sue, in its new “Science Saves” campaign. MSK are world leaders in treating many of the most complex, challenging types of the disease, ‘Science Saves’ is able to not only tell the patients’ stories but also the stories of the doctors, nurses, and other healthcare professionals who work together to care for them. The work demonstrates how the institution’s singular focus on cancer research, treatment, and care impacts and guides patients at each point in their journey. Carl Verdi devoted his life to education, first as a high school science teacher, and then as a principal. As he was settling into his well-deserved retirement and looking forward to his 70th birthday, he received a diagnosis that changed everything: a complex pancreatic cancer and bile duct cancer. With Carl’s life on the line, his local doctor knew he needed the best possible care and advised him to go to Memorial Sloan Kettering. At MSK, Carl first met with surgeon William Jarnagin. When Dr. Jarnagin saw Carl’s tumor was in a location too complex to be safely treated with surgery, he consulted with medical oncologist Ghassan Abou-Alfa. At the time, there was no standard procedure for treating a cancer like Carl’s, so Dr. Abou-Alfa had to think innovatively. He opted to put Carl on an intensive round of chemotherapy to shrink the tumor enough to make it operable.
Тип медиа	Веб-фильм
Длина	174 seconds
Рынок	United States
Больше информации	http://www.mskcc.org
Исполнительный креативный директор	Dave Arnold
Креативный директор	Jake Dubs
Креативный директор	Sara Worthington
Копирайтер	Michelle Lamont
Арт-директор	Alex Parodi
Управляющий директор	Cory Berger
Group Account Director	Mitchell Wexler
Руководитель группы по связям с рекламодателями	Joelle Hadaya
Делопроизводитель	Jana Cudiamat
Директор по стратегии	Matt Herrmann
Chief Creative Officer & Co-Founder	PJ Pereira
Associate Strategy Director	Mai Vui
Руководитель производства	Tennille Teague
	Tamara Lecker
Коммерческие дела	Russ Nadler
Business Affairs Coordinator	Christina Hadley
Директор по связям с общественностью	Molly Parsley
Продакшн Студия	Nonfiction Unlimited
Директор	David Gelb
Музыкальная компания / Композитор	Asche & Spencer
Audio Company	Heard City
Послепроизводственный этап	Artjail