Заголовок | Helpless |
Агентство | BBH |
Кампания | Helpless |
Рекламодатель | St John Ambulance |
Бренд | St John Ambulance |
Дата первой трансляции/Публикации | 2012 / 9 |
Бизнес сектор | Общественная безопасность, здоровье и гигиена |
История | It follows the journey of a man who is diagnosed with cancer, undergoes treatment, and survives only to die as a result of choking at a family gathering because no one knows the basic first aid that could have saved his life. |
философия | Up to 140,000 people die each year in situations where first aid could have helped save their lives. This is as many as die from cancer, according to leading first aid charity St John Ambulance |
Проблема | To generate a debate and awareness around the importance of first aid. |
Тип медиа | Телевидение |
Звук | Factory Studios |
Послепроизводственный этап | MPC LDN |
Продюсер агентства | Matthew Towell |
Креативный директор | Ian Heartfield |
Креативный директор | Matt Doman |
Креативная команда | Charlene Chandrasekaran |
Креативная команда | Danny Morris |
Менеджер по рекламе | Scott Jacobson |
Звук | Will Cohen |
Редактор | Andy McGraw |
Послепроизводственный этап | Jean Clemont |
Оператор-постановщик | Federico Alfonzo |
Продюсер | Josh Barwick |
Исполнительный продюсер | James Bland |
Исполнительный продюсер | James Studholme |
Директор | Benito Montorio |
Продакшн Студия | Blink Pictures |
Team Manager | Katie Beevers |
Team Director | Emma Brooker |
Strategist | Carl Mueller |
Strategic Business Lead | Ann Marie Costelloe |