Заголовок | #danceAwesome |
Агентство | R/GA |
Кампания | #danceAwesome |
Рекламодатель | Samsung |
Бренд | Samsung Galaxy A |
Дата первой трансляции/Публикации | 2020 / 1 |
Бизнес сектор | Мобильный телефон и планшеты |
философия | The Samsung Galaxy A is a phone targeted at Gen-Z, but Gen-Z was turning their backs on Samsung. This is a generation that’s on their phones 24/7 and is sensitive to advertising bullshit. So to promote the Galaxy A, R/GA New York cut the fluff and turned the three things that matter to them – an awesome screen, awesome camera and long-lasting battery life – into the exact words of a song and a dance, with help from K-pop mega-band BLACKPINK. It was dropped as the #danceAwesome challenge on TikTok, resulting in 4.7M user videos, 16B views, and a significant increase in purchase intent. |
Тип медиа | Социальные медиа |
Длина | |
Агентство | Cheil New York |
Senior Strategist | Kayla Sredni |
Редактор | Alexandra Redd |
Senior Animator | DJ Shon |
Senior Animator | Robert Paynter |
Senior Sound Designer | Pete Karam |
Анимация | Sivanuj Pavarodom |
Анимация | Tom Crew |
Анимация | Clement Chia |
Анимация | Antoni Tudisco |
Агентство | Wieden + Kennedy |
Покраска | RCO |
UGC Curation and Clearances | Catch And Release |
Ассоциированный креативный директор | Rene Van Wonderen |
Ассоциированный креативный директор | David Stevanov |
Ассоциированный креативный директор | Augustus Sung |
VP, Group Executive Creative Director | Nick Pringle |
Исполнительный креативный директор | Aaron Mosher |
Исполнительный креативный директор | David Yankelewitz |
Копирайтер | Rowan Mansfield |
Креативный директор | Rodrigo Burdman |
Senior Designer | Bernise Wong |
Дизайнер | Sung Hoon Rhee |
Group Account Director | Michael Beverley |
Management Supervisor | Madeline LaRocca |
Group Director Production | Hera Huang |
Lead Producer | Jasmine Arakel |
Стратегический директор | Martin Vogts |
Senior Connections Planner | James Mullally |
Strategy Director Influence | Hannah Forbes |
Executive Content Producer Studios | Carol Powley |
Director of Content Print Production | Erica Jensen |
Senior Content Producer of Studios | Nick Williams |
Senior Content Producer of Studios | Dena Lenard |
Директор по вопросам бизнеса | Lynda Blaney-Smith |
Менеджер по делам бизнеса | Joseph Delerme |