Co-President, Chief Creative Officer
at
Alma, Coconut Grove
Coconut Grove, United States
| Заголовок | Uncle Roberto |
| Агентство | Alma |
| Кампания | McDonald’s Moments |
| Рекламодатель | McDonald's |
| Бренд | McDonald's |
| Дата первой трансляции/Публикации | 2018 / 10 |
| Бизнес сектор | Свежие продукты |
| История | The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s. “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA. “McDonald’s is proud to portray the story of U.S. Latinos in a way that is accurate, respectful and truly a reflection of the Latino experience in today’s America,” says Lizette Williams, Head of Cultural Engagement and Experiences for McDonald’s. “We recognize the beauty in the diversity of our consumers, across and within segments.” The Hispanic consumer market work by the ALMA team is the latest addition to a new direction in McDonald’s brand strategy for Fall 2018, highlighting what people across cities, cultures, backgrounds and generations have in common. “The honesty and relatability of this story is an example of what makes multicultural work beautiful,” says Luis Miguel Messianu, CEO Creative Chairman of ALMA. “It’s a tale every Hispanic can see themselves in fondly, and bringing that familiarity to the iconic family restaurant that is McDonald’s is the ultimate tie-in.” |
| Тип медиа | Digital |
| Длина | |
| CEO Creative Chairman | Luis Miguel Messianu |
| President & Chief Creative Officer | Alvar Suñol |
| SVP Production | Michelle Headley |
| VP Executive Creative Director | Jorge Murillo |
| VP Strategy and Insights | Angela Rodriguez |
| Ассоциированный креативный директор | Mauricio Mutis |
| Sr. Director Strategy Insights | Jennifer Pollack |
| Продюсер исполнительного агентства | Jay Rivera |
| Директор группы бренда | Beatriz del Amo |
| Директор бренда | Karen Udler |
| Brand Management Supervisor | Cristina Lage |
| Brand Executive | Jackie Bofill |
| Продакшн Студия | D |
| Директор | Luisa Kracht |
| Исполнительный продюсер | Francisco Pugliese |
| Исполнительный продюсер | Lorena Habichayn |
| Editorial house | Alma Studio |
| Исполнительный продюсер | Yeyo Marquez Marquez |
| Редактор | Alejandro Santangelo |
| Music Studio | Animal Music |
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