Заголовок | Next-Gen Lionel Messi |
Агентство | Wieden + Kennedy Amsterdam |
Кампания | It Just Got Real |
Рекламодатель | Electronic Arts Inc. |
Бренд | EA SPORTS™ FIFA14 |
Posted | Ноябрь 2013 |
Бизнес сектор | Видеоигры/Приставки |
История | This 'Messimorphosis' begins in an average looking lounge, but as our gamer picks up his controller an incredible transformation begins. His skin starts to give way to reveal a layer of CGI skin. He looks down and something is happening beneath his shirt; he lifts it up to see a six-pack popping out one muscle at a time. The bone structure of his face starts to change as he becomes more and more like the FIFA 14 avatar – his mouth shrinks and his jaw reforms with a strong dimple appearing on his chin, just like Messi's. The bridge of his nose widens, and his eye sockets re-shape with a dark brown colour running down his blue eyes. We see the lounge's shag pile carpet has given way to grass, as the gamer's cotton t-shirt is replaced by the synthetics of a CGI Barcelona shirt. From within our gamer's bare feet emerge Messi's football boots, stretching around the contours of his body. The transformation is nearly complete. The gamer has become avatar Messi. Apart from one detail - his hair. It's still blond and floppy. He gives his head a little shake and with that it shrinks and darkens to match Leo's. If only all haircuts were that simple. Having transformed into the ultimate gaming experience, the avatar throws his controller to the floor to see it balloon into an Adidas match ball. He takes it in his stride and charges on to the greatest field FIFA's ever seen. It just got real. |
Тип медиа | Телевидение |
Длина | |
Продакшн Студия | Stink Films |
Редакционная компания | Whitehouse Post |
Послепроизводственный этап | MPC LDN |
Менеджер по рекламе | Todd Sitrin |
Менеджер по рекламе | Jamie McKinlay |
Менеджер по рекламе | Oliver Hughes |
Менеджер по рекламе | Matt Mckie |
Менеджер по рекламе | Dana Marineau |
Менеджер по рекламе | Mark Evans |
Менеджер по рекламе | Justin Shekell |
Исполнительный креативный директор | Mark Bernath |
Исполнительный креативный директор | Eric Quennoy |
Креативный директор | Mike Farr |
Креативный директор | Pierre Janneau |
Креативный директор | Edu Pou |
Арт-директор | Ignasi Tudela Calafell |
Копирайтер | David Smit |
Руководитель производства | Erik Verheijen |
Руководитель производства | Andrew Allen |
Продюсер Продакшн Студии | Jaime Tan |
Продюсер Продакшн Студии | Arnaud Ronquillo |
Стратегический планировщик | Ben Armistead |
Директор рабочей группы клиента | Kirk Johnsen |
Директор рабочей группы клиента | Nick Campion |
Специалист по работе с заказчиками | Kerstin Hagg |
Менеджер проекта | Janna Harrington Boesjes |
Коммерческий директор | Justine Young |
Продакшн Студия | Resn |
3D-графика | Resn |
Аудио | Resn |
3D символ | Assembly Films |
Директор | Tomek Baginski |
Оператор-постановщик | Stoeps Langensteiner |
Продюсер Продакшн Студии | Andrew Porteous |
Исполнительный продюсер | Edward Grann |
Редактор | Adam Marshall |
Редактор | stephen dunne |
Звуковой дизайн компании | Raja Sehgal |
Музыка | Guy Amitai |
Музыка | Messimorphosis |
Музыкальная компания / Композитор | Pivot Audio |
Спецэффекты / видеоэффекты | Franck Lambertz |
CG Администратор | Carsten Keller |
Телекинопроекционная аппаратура | MPC Amsterdam |
Колорист | George K. |
Послепроизводственный этап | Gerben Molenaar |
Послепроизводственный этап | Jamie Loudon |