Lisa Greenberg
SVp. Head of Art, Creative director at Leo Burnett Worldwide
Toronto, Canada
ЗаголовокMoca Rebrand
BriefWith MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame.
Агентство
Кампания Moca Rebrand
Рекламодатель Museum of Contemporary Art (MOCA)
Бренд MOCA Visits and Membership to the museum
PostedНоябрь 2019
Бизнес сектор Корпоративные коммуникации
История With MOCA’s grand re-opening in September 2018, we wanted to tell Torontonians and Canadians what MOCA is all about. And that’s to do something, visit something, and experience something that is UnSame.Same is boring. Same is familiar. Same is what you do and see and eat and think every day. MOCA is coming. And it’s UnSame. What you will see, feel, touch and experience is UnSame. The opinions expressed and how they are expressed are UnSame. How you walk in and walk out will be UnSame. See it on Monday and come back on Tuesday; the exhibit will be UnSame. In fact, it’s located in a part of town and in a building that is UnSame. When MOCA opens, you and Toronto and Canada will be UnSame.
Проблема MOCA is motivated by their belief that museums can be culturally and socially useful. They promote exceptional artistic thinking and provide a community space for discourse and creativity.Working across all contemporary art forms, they empower the local Toronto art scene, while informing the international. MOCA is an accessible, welcoming hub rooted and engaged in a culturally rich neighborhood; it is here, through art, thatyou can feel the specialness of this invigorating and hyper-diverse city.
Тип медиа Анализ ситуации
Главный креативный директор
Креативный директор
Креативный директор
Креативный директор
Копирайтер
Арт-директор
Арт-директор
Дизайнер
Дизайнер
Иллюстратор
Иллюстратор
Разработчик
Разработчик
Продюсер агентства
Продюсер агентства
Продюсер агентства
Продюсер агентства
Продюсер агентства
Продюсер печати
Продюсер печати
Продюсер печати
Директор рабочей группы клиента
Директор рабочей группы клиента
Делопроизводитель
Делопроизводитель
Делопроизводитель
Руководитель группы по связям с рекламодателями
Руководитель группы по связям с рекламодателями
Руководитель группы по связям с рекламодателями
Руководитель группы по связям с рекламодателями
Главный креативный директор
Планировщик счета
Планировщик счета
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