Заголовок | Last Dictator Standing (45 sec) |
Агентство | Black River FC |
Кампания | Last Dictator Standing (2011) |
Рекламодатель | Nando's |
Бренд | Nando's South Africa |
Дата первой трансляции/Публикации | 2011 / 11 |
Бизнес сектор | Рестораны и кафе быстрого приготовления |
История | Nando’s South Africa (a flame grilled peri peri chicken franchise) briefed us to promote two large meals for people to share during the festive season when families and friends spend time together. To show the benefit of the meals, we used a simple insight: no one should have to eat alone at Christmas, New Year's Eve, etc. The creative execution was born from the events of 2011 – a year with major political uprisings and the end of many autocratic leaders. We focused on Robert Mugabe as the last dictator standing. Using our rendition of the iconic 1968 track, “Those were the days” by Mary Hopkin, we tell the story of Robert Mugabe’s happier days. He recalls the good times spent with fellow tyrants who have now either died or have been dispossessed of power. In the end, it is only Mugabe who sits at his big dining room table - all alone with no friends. Due to pressure from militant pro-Mugabe groups in Zimbabwe, the TV ad was pulled withing a few days of flighting. |
Тип медиа | Телевидение |
Звуковая дорожка | 'Those were the days' by Mary Hopkin |
Продакшн Студия | Bouffant |
Продюсер Продакшн Студии | Melinda McDonald |
Интерактивная Продакшн Студия | Pippa Misplon |
Директор | Dean Blumberg |
Интерактивная стратег | Daniel Nash |
Интерактивная стратег | Melissa Attree |
Интерактивная стратег | Mike Sharman |
Продюсер агентства | Laura Broccardo |
Продюсер агентства | Iolanthe Grobler |
Стратегический планировщик | Gia Callinicos |
Директор рабочей группы клиента | Charlotte Pettifer |
Копирайтер | Avish Gordhan |
Арт-директор | Mandie Van Der Merwe |
Копирайтер | Lufuno Mavhungu |
Арт-директор | Monde Siphamla |
Копирайтер | Nhlanhla Ngcobo |
Креативный директор | Suhana Gordhan |
Исполнительный креативный директор | Ahmed Tilly |
Предоставленные контактные линии агентства | Susannah Fox |
Начальник службы регулирования движения | Tessa Thomson |
Медиа группа | The Media Shop |
Other | Samantha Manclark |
Медиа группа | Chris Botha |
Медиа группа | Kate Thomas |
Other | Andrew Chandler |
Звуковой дизайн компании | Alun Richards |
Звуковой дизайн компании | Cut & Paste Generation |
Кинематография | Willie Nel |
Послепроизводственный этап | Bladeworks |
Редактор | Saki Bergh |
Продюсер Продакшн Студии | Chanelle Critchfield |