| Заголовок | Re-Reborn - Campaign |
| Агентство | FCB Brasil |
| Кампания | Re-reborn |
| Рекламодатель | Clube de Criação de SP |
| Бренд | Clube de Criação |
| Дата первой трансляции/Публикации | 2018 |
| Бизнес сектор | Рекламные агентства |
| философия | The Brazilian Creative Club is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival that awards the creative work that stood out during the year and that brings in great names to discuss all areas of creativity. Each year, the Festival has a different theme, a new campaign and a new branding to encourage people to attend. For 2017, the fleeting quality of ideas inspired us to create an ever-changing campaign. Using an exclusive algorithm, we developed posters that were mutable in all aspects: logo, tagline, colors and type. Based on the Creative Club’s logo – a star, the algorithm generated every possible form of the 26 letters of the alphabet and the star. The posters changed in real-time online and in guerrilla projections all over São Paulo. The resulting art direction was a random combination of all of these elements. As they were living and mutating, the posters were digital-only: they were never printed or shown in a static way to the audience. |
| Тип медиа | Упаковка, брендинг и дизайн |
| Рекламное Агентство | FCB Brasil |
| Design Agency | FCB Brasil |
| Media Company | FCB Brasil, São Paulo |
| Медиа-планировщик | Fábio Freitas |
| Медиа-планировщик | Vinicius Loschiavo |
| Agency Account Executive | Elton Longhi |
| Agency Account Supervisor | Vanessa Hannud |
| Agency Account Supervisor | Isabel Lunardelli |
| Agency Account Director | Pedro Fuhrer |
| Главный креативный директор | Joanna Monteiro |
| Исполнительный креативный директор | Fabio Simoes |
| Creative Director | Romero Cavalcanti |
| Копирайтер | Sofia Calvit |
| Копирайтер | Nikola Salim |
| Арт-директор | Rafael Beretta |
| Арт-директор | Juliana Utsch |
| Арт-директор | Yan Esteves |
| Agency Producer | Ricardo Magozo |
| Agency Producer | Pedro Lazzuri |
| Agency Producer | Mariana Golpian |
| Agency Producer | Natasha Zaminiani |
| Creative Technologist | Marcio Bueno |
| Creative Technologist | Victor Odo |
| Менеджер проекта | Suelen Mariano |
| Animation Company | FCB Brasil, São Paulo |
| Продакшн Студия | Saigon, São Paulo |
| Director | Silvio Cunha |
| Исполнительный продюсер | Marcelo Altschuler |
| Оператор-постановщик | Felipe Hermini |
| Editor | Rodrigo Resende |
| Редактор | Eduardo Dória |
| Art Assistant | Pevê Azevedo |
Больше работы
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Re-Reborn - Old is the new old
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