Заголовок | Change Nothing |
Агентство | McCann Worldgroup |
Кампания | Change Nothing |
Рекламодатель | Nestlé |
Бренд | Nespresso |
Дата первой трансляции/Публикации | 2016 / 9 |
Бизнес сектор | Кофе, чай, шоколадные напитки, напитки для завтрака |
философия | The light-hearted campaign sees George embark on a rough night as he looks to protect his precious coffee. Starting in the stylish Nespresso boutique on London’s Regent Street, George’s adventure begins as he strikes up conversation with an attractive female over a cup of Nespresso coffee. Sadly for him, she is the wife of the ‘boss’. And so ensues an eventful evening, courtesy of the ‘boss’, played by ‘Pirates of the Caribbean’ and ‘Deadwood’ star, Ian McShane, which sees Clooney take a trip through the backstreets of London. The following morning we see a dishevelled George in his home savouring his Nespresso coffee, as he lets the audience know that he ‘wouldn’t change a thing’ about his Nespresso experience. |
Тип медиа | Телевидение |
Длина | |
Рынок | Angola, Botswana, Lesotho, Malawi, Mozambique, Namibia, South Africa, Swaziland, Zambia, Zimbabwe, Cameroon, Central African Republic, Chad, Congo, Congo, Democratic Republic of the, Equatorial Guinea, Gabon, Burundi, Kenya, Rwanda, Sudan, Tanzania, Uganda, Djibouti, Eritrea, Ethiopia, Somalia, Comoros, Madagascar, Mauritius, Seychelles, Algeria, Libya, Mauritania, Morocco, Tunisia, Benin, Burkina Faso, Cape Verde, Ivory Coast, Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone, Togo, Antigua and Barbuda, Aruba, Dominica, Grenada, Saint Vincent, Saint Kitts & Nevis, Saint Lucia, Bahamas, Barbados, Belize, Costa Rica, Cuba, Dominican Republic, El Salvador, Guatemala, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Trinidad and Tobago, Greenland, Puerto Rico, Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela, Armenia, Azerbaijan, Georgia, Kazakhstan, Kyrgyzstan, Tajikistan, Turkmenistan, Uzbekistan, Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan, Sri Lanka, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, United Arab Emirates, Yemen, China, Hong Kong, Japan, Mongolia, North Korea, South Korea, Taiwan, Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam, Belarus, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Moldova, Poland, Romania, Russia, Slovakia, Ukraine, Serbia, Montenegro, Austria, Belgium, Denmark, Finland, France, Germany, Iceland, Ireland, Liechtenstein, Luxembourg, Monaco, Netherlands, Norway, Sweden, Switzerland, United Kingdom, Albania, Andorra, Bosnia Herzegovina, Bulgaria, Croatia, Cyprus, Greece, Italy, Macedonia, Malta, Portugal, San Marino, Slovenia, Spain, Turkey, Vatican City, Australia, Fiji, Kiribati, Marshall Islands, Micronesia, Federated, Nauru, New Zealand, Palau, Papua New Guinea, Solomon Islands, Tonga, Tuvalu, Vanuatu, Western Samoa, Kosovo |
Больше информации | www.nespresso.com/whatelse |
Музыка | Capitaine Plouf |
Послепроизводственный этап | Nightshift |
Актер / Знаменитость | George Clooney |
Менеджер по рекламе | Alfonso Gonzalez |
Менеджер по рекламе | Anna Lundstrom |
Менеджер по рекламе | Carlos Oyanguren |
Менеджер по рекламе | Adrien Salib |
Менеджер по рекламе | Chloé Nahon |
Исполнительный креативный директор | Larry Platt |
Исполнительный креативный директор | Lea Ladera |
Исполнительный креативный директор | Riccardo Fregoso |
Музыка | BigSky Edit |
Послепроизводственный этап | BigSky Edit |
Продакшн Студия | Moonwalk Film |
Продюсер Продакшн Студии | Alexis Bensa |
Линейный продюсер | Franck Servoz |
Директор | Grant Heslov |
Оператор-постановщик | Robert Elswit |
Фотограф | Nigel Parry |
Закупщик художественного оформления | Véronique Leblanc |
Продюсер цифрового формата | Adelyne Cazot |
Руководитель группы по работе с клиентом в цифровом формате | Claire-Anaïs Decarli |
Телепроизводство | Annabel Dauphin-Kuentzmann |
Делопроизводитель | Dominika Hanshen |
Директор рабочей группы клиента | Krisztina Palmai |
Бизнес-лидер | Fiona Ferrier-Weil |
Директор по вопросам бизнеса | Danielle Korn |
Стратегический директор | Melanie Huggins |
Директор по стратегии | Steve Zaroff |
Арт-директор | Lea Ladera |
Арт-директор | Flora Sagnes |
Копирайтер | Larry Platt |
Копирайтер | Ben Homsey |
Креативный директор | John Mescall |