| Заголовок | Share a Coke 1,000 Name Celebration |
| Агентство | Fitzco |
| Кампания | Share a Coke 1,000 Name Celebration |
| Рекламодатель | Coca-Cola Company |
| Бренд | 46664/Coca-Cola |
| Дата первой трансляции/Публикации | 2017 |
| Бизнес сектор | Безалкогольные напитки, тоники |
| История | Some of the greatest songs in history are tributes to people: Jude, Billie Jean, Roxanne. But what about the rest of us? Coke put things right by crafting a unique song for every name on its bottles. Over 1,000 of them. When people tweeted about not having their song, one was written in for them in real time and sent back to them. What if you're not called Billie Jean, Roxanne or Peggy Sue? Where's your song? Coke fixed that by recording a custom song for all of the thousand-plus names on its bottles. If you were left out you could send them a tweet and a song was recorded almost on the spot, then sent back to you. |
| Тип медиа | Digital |
| Длина | |
| Рекламное Агентство | McCann Worldgroup |
| Production Company | ScoreAScore |
| Креативный директор | Bowen Mendelson |
| Креативный директор | Mike Groenewald |
| Арт-директор | Robert Hajek |
| Главный креативный директор | Noel Cottrell |
| Исполнительный креативный директор | Mitch Bennett |
| Global Executive Creative Director | John Mescall |
| Арт-директор | Sherman Winfiled |
| Копирайтер | James Beikmohamadi |
| Продюсер Продакшн Студии | David Berngartt |
| Director of Emerging Content | Mike McGarry |
| Директор рабочей группы клиента | Courtney Saul |
| Директор рабочей группы клиента | Joy Rowland Brown |
| Специалист по работе с заказчиками | Sophie Wolf |
| Директор по стратегии | David Matathia |
| Songwriter | Sherman Winfield |
| Songwriter | James Beikmohamadi |
| Songwriter | Will Benham |
| Songwriter | Seth McWhorter |
| Songwriter | Erin Fillingim |
| Songwriter | Katie Mellor |
| Songwriter | Andrew Wernette |
| Songwriter | Max Schein |
| Songwriter | Matt Shoemake |
| Songwriter | Robert Hajek |
| Songwriter | Knowlton Bourne |
| Songwriter | Brittany Johnson |
| Songwriter | Troy Harris |
| Songwriter | David Berngartt |
| Songwriter | Courtney Saul |
| Songwriter | Bowen Mendelson |
| Songwriter | Mike Groenewald |
| Songwriter | Mitch Bennett |
| Songwriter | Wes Whitener |
| Ассоциированный креативный директор | James Beikmohamadi |
| Head of Integrated Production | Christine Sigety |
| Associate Director, Social Strategy | Katy Tenerovich |
| Director, Creative Services | Cris Tally |
| Менеджер проекта | Troy Harris |
| Broadcast Talent & Traffic Manager | Lisa Holloway |
| Digital Creative Services Manager | Brian Wallace |
| Вклад агентства | Casanova McCann |
| Music Prod Company | Score A Score |
| Веб-разработчик | FortyFour |
| VP/Creative Director, songwriter | Alejandro Ortiz |
| Sr. Copywriter, songwriter | Marta Matias |
| Sr. Art Director, songwriter | Gabriel Sanchez |
| Group Account Director | Carla Noriega |
| Руководитель группы по связям с рекламодателями | Anjelica Caraballo |
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