John Mescall
Global Executive Creative Director at McCann Worldgroup
New York, United States
ЗаголовокThe Electric Helper 2
Агентство
Кампания The Electric Helper
Рекламодатель General Motors Corp.
Бренд Chevrolet
Дата первой трансляции/Публикации 2019 / 5
Бизнес сектор Автотранспорт
философия After government measures for the control of fuel theft by organized crime in Mexico, different gas stations have been closed, generating panic buying, long queues and the largest shortage of gasoline in history in the country. The lack of information about the closure of gas stations also turned out to be a great problem; the affected people didn´t know where there was gas and wasted their last drops of gasoline looking for more gasoline. Chevrolet went on the streets with the brand experience called “The electric helper”, their first 100% electric car, helping drivers, means of transport and emergency services to find gasoline. This car traveled the zones with gas stations and through #Reportegas in Twitter shared in real time information detailed about kind of gasoline available, maximum load and waiting time of supply of it. People decided the road of the car and got the reports of their zones through Twitter and also by Instagram stories.
Тип медиа Digital
CCO
Global Executive Creative Director
Executive Creative Director
Global CCOs
Global CCOs
Global CSO
Global COO
Creative direcor
Заместитель исполнительного креативного директора
Writer
Digital Integration Director
Business Lead
Head of Operations
Agency Producer
Agency Producer
Исполнительный продюсер
Исполнительный продюсер
Исполнительный продюсер
Исполнительный продюсер
Director
ANimator
Music
Graphic
Corporate Communications
Corporate Communications
Client Approval

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