| Заголовок | 45 years of controversy, 5 times fewer casualties (en) |
| Brief | Seat belt use, helmet use, sober driving … Today these safety habits seem self-evident to everyone, but that wasn't always the case. This film digs through historical video archives that show the ongoing misconceptions and unhappiness of the French public, who have all too often resisted new safety measures, forgetting that Sécurité Routière's sole concern has always been the preservation of their lives and that of their loved ones. |
| Агентство |
la chose
|
| Кампания |
45 controversial years, 5 times less deaths
|
| Рекламодатель |
Délégation à la sécurité routière [ex Direction de la Sécurité et de la Circulation Routières (DSCR)
|
| Бренд |
Direction de la Sécurité et de la Circulation
|
| Posted | Январь 2019 |
| Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации
|
| Слоган | 45 controversial years, 5 times less deaths |
| История | Beginning July 2018, the authorized speed on 400,000 kms of two-way roads without a dividing line will be reduced to 80 km/h. All too predictably, this new road safety initiative is far from eliciting unanimity within the French public. |
| Тип медиа |
Digital
|
| Главный креативный директор |
Pascal Grégoire
|
| Копирайтер |
Charles Flamand
|
| Арт-директор |
Alexandre Fort
|
| Руководитель производства |
Nicolas Buisset
|
| Помощник директора |
Géry BOUCHEZ
|
| Производство аудиофонограмм |
THE Sound Production
|