| Заголовок | You’re Gold 2 |
| Агентство | 72andSunny |
| Кампания | You’re Gold |
| Рекламодатель | Unilever |
| Бренд | Axe Spray |
| Дата первой трансляции/Публикации | 2018 / 1 |
| Бизнес сектор | Гигиена и средства личной гигиены |
| философия | If individuality is what makes you hot, confidence makes you pure gold. In its quest to help guys everywhere to be the best version of themselves, AXE is launching AXE Gold body spray with ‘You’re Gold’ , a new campaign targeting young guys, telling them that when you smell fresh all day, you can be your most confident self. So, whatever life throws at you, ‘You’re Gold’. With ‘You’re Gold’, Axe wants to introduce a new generation of young men to body spray - a mix of deodorant and fragrance - that can help them feel the most confident version of themselves. The campaign pays tribute to what young guys are into today - mixing internet memes, entertainment, sports and gaming references to create short scenarios that guys all over the world can relate to. Using short, snackable media formats ‘You’re Gold’ heroes individuality in a fun and progressive way, showing guys in situations in which being confident (and smelling good) is what makes them stand out. From embarrassing slip-and-falls in front of that special someone, to awkward moments turned into awesomeness, ‘You’re Gold’ proves that all it takes to shine is confidence. Created with partner agency 72andSunny Amsterdam, ‘You’re Gold’ speaks the language of today’s guys, in the places they spend the most time - Snapchat, Instagram, YouTube and Facebook. With contextualization at its heart, ‘You’re Gold’ heroes short and pithy content built for the the formats our guys like and watch. The campaign includes 20’ films, as well as 15’, 10’ and 6’ cutdowns, Gifs, Boomerangs, Cinemagraphs, and DOOH that land the ‘You’re Gold’ point of view. The campaign will launch globally this spring and will be supported by local activations throughout the summer. |
| Тип медиа | Digital |
| Длина | |
| Edit Company | Whitehouse Post |
| Бренд-менеджер | Michael Coden |
| Global Vice President | Rik Strubel |
| Global Brand Manager | Izabela Rekos |
| Global Brand Director | Victor Hugo Jr. |
| EVP | Pablo Gazzera |
| Директор по маркетингу (CMO) | Keith Weed |
| Главный исполнительный директор (CEO) | Paul Polman |
| Координатор производства | Veronique Beumer |
| Producer | Eline Bakker |
| Print Producer | Nili Zadok |
| Interactive Producer | Matt Marty |
| Director of Production | Stephanie Oakley |
| Director of Communications | Simon Summerscales |
| Digital Designer | Jake Catterall |
| Communication Strategist | Ruro Efue |
| Communication Strategist | Bruno Steffen |
| Менеджер по делам бизнеса | Selam Kehishen |
| Бренд-менеджер | Henry Poynor |
| Директор бренда | Rob Conibear |
| Директор бренда | Angelina Joy |
| Координатор бренда | Caitlin McStravick |
| Координатор бренда | Maaike Baan |
| Strategist | Paul Chauvin |
| Head of Design | Richard Harrington |
| Исполнительный креативный директор | Carlo Cavallone |
| Исполнительный креативный директор | Stuart Harkness |
| Директор по стратегии | Fernando Ribeiro |
| Designer | Patric Franz |
| Креативный директор | Laura Visco |
| Креативный директор | Adam Koppel |
| Креативный директор | Matt Heck |
| Копирайтер | Frenkel Schönfeld |
| Медиа-агентство | PHD/Mindshare |
| Sound Design | Alex Nicholls-Lee |
| Producer | Mirjam Gevers |
| Producer | Estelle Papougnot |
| Руководство музыкальных рядов | Alexandra Carlsson Norlin |
| Music Production | Big Sync Music |
| Music Agency | Amp Amsterdam |
| Смешивание | Alex Nicholls-Lee |
| Аудио послепроизводственный этап | Wave Amsterdam |
| Producer | Chris Allen (15” & 20” films) |
| Редактор | Patric Ryan (15” & 20” films) |
| Редактор | Laen Sanches (10” & 6” films) |
| Edit Company | Hecho Amsterdam (10” & 6” films) |
| Edit Assistant | Nicole Stewart (15” & 20” films) |
| Координатор производства | Dave Moore |
| Руководитель производства | Anya Kruzmeta |
| Colourist | Matt Hare |
| 3D Ведущий художник | Tim Bolland |
| 3D художник | Darren Macpherson |
| 3D художник | Rudiger Kaltenhauser |
| 2D Художник | Adrien Sevadio |
| Послепроизводственный этап | Glassworks Amsterdam |
| Ретушер | Loupe Imaging |
| Фотограф | Danielle Levitt |
| Agent | DS Reps |
| Управляющий производством | Davina Abrahams |
| Продакшн Студия | Caviar UK |
| Producer | Kwok Yau |
| Исполнительный продюсер | Sorcha Shepherd |
| Оператор-постановщик | Jallo Faber |
| Директор | Keith Schofield |
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