| Заголовок | Wheelchange Tours |
| Brief | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide. |
| Агентство |
FCB Lisbon
|
| Кампания |
Wheelchange Tours
|
| Рекламодатель |
Tur4All
|
| Бренд |
Wheelchange Tours
|
| Posted | Ноябрь 2019 |
| Бизнес сектор | Транспорт, путешествия и туризм
|
| История | There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide. |
| Проблема | Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere. |
| Тип медиа |
Анализ ситуации
|
| Креативный директор |
edson athayde
|
| Креативный директор |
Luis Silva Dias
|
| Главный креативный директор |
edson athayde
|
| Копирайтер |
edson athayde
|
| Копирайтер |
Márcio Nazianzeno
|
| Арт-директор |
Eduardo Pastor
|
| Арт-директор |
Andre Santos
|
| Дизайнер |
João Martins
|
| Продакшн Студия |
BRO cinema
|
| Директор |
Mário Patrocínio
|
| Звук |
O Menino Grava
|