| Заголовок | YMCA Playnasium |
| Агентство | McCann Melbourne |
| Кампания | YMCA Playnasium |
| Рекламодатель | YMCA |
| Бренд | YMCA Victoria |
| Дата первой трансляции/Публикации | 2017 / 1 |
| Бизнес сектор | Спорт и фитнес-клубы, тренажерные залы, СПА, клиники питания |
| История | For over 150 years the YMCA’s purpose has been to get people together to get active. So we thought we’d design them something that did just that: the ymca playnasium - a piece of interactive design that turned gym time into play time. Using your child’s weight as your weights you can now work out and spend quality time with your kids. Three different gym/play machines were created, each designed for different muscle groups and age groups, but all made the parents fitter, the children happier, and both of them closer! The YMCA playnasium redesigned gym equipment, as for the first time it became a shared activity, and one that was fun. It also redesigned play equipment as it placed the parent in front of the child for focussed play and gave them a role to play (most traditional play equipment, like swings and slides, has the parent behind the child, or not having an active role at all). The YMCA playnasium design was a manifestation of the ymca philosophy. It has been installed in four locations and over the next 12 months the ymca plan to roll it out across their national network. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Управляющий директор | Adrian Mills |
| Главный креативный директор | Pat Baron |
| Исполнительный креативный директор | Matt Lawson |
| Копирайтер | Charles Baylis |
| Арт-директор | Caitlin Moloney |
| Арт-директор | Matt Lawson |
| Директор цифрового формата | Tony Prysten |
| Дизайнер | Guilherme Pocai De Almeida |
| Директор рабочей группы клиента | Alec Hussain |
| Делопроизводитель | Angela Lethbridge |
| Социальный менеджер | Chris Baker |
| Продюсер агентства | Victoria Conners-Bell |
| Продюсер агентства | Afrim Memed |
| Продюсер цифрового формата | Joe Guario |
| Продакшн Студия | Treehouse Studios |
| Директор | Nick Rieve |
| Редактор | Ollie Knocker |
| Музыкальный продюсер | Caitlin Moloney |
| Музыкальный продюсер | Nat Pavlovic |
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