Kleenex - "Tinydoll "

J. Walter Thompson Bangkok

J. Walter Thompson Bangkok Bangkok, Thailand

Премии

23562

Это объявление является частью "ACT Responsible Collection"

Бренд: Kleenex
Страна: Thailand

Рекламодатель: Kimberly-Clark Worldwide, Inc.

Заголовок	Tinydoll
Агентство	J. Walter Thompson Bangkok
Кампания	#GentleNotWeak
Рекламодатель	Kimberly-Clark Worldwide, Inc.
Бренд	Kleenex
Posted	Март 2018
Бизнес сектор	Туалетная бумага, салфетки
История	International facial tissue brand Kleenex turned the spotlight on the problem of bullying by featuring Rika Ishige, Thailand’s top female ONE Championship athlete also known as ‘Tinydoll’. A former victim of child bullying, Rika turned her life around after discovering her confidence through sports and martial arts. She chose to speak out about her childhood as a small and very delicate half-Japanese girl growing up in Thailand. Recent research shows that Thailand has the world's second highest percentage of children being bullied at school. According to the survey conducted by the Department of Mental Health, about 600,000 children are being bullied at school each year, and 40 percent of these children are bullied by their peers. In the film created by J. Walter Thompson Bangkok and shot by Baz Poonpiriya (the award-winning director behind box-office hit ‘Bad Genius’), the audience follows Rika’s story as she powers through adversity with her soft and gentle nature to overcome the bullies and become a martial arts champion.
Тип медиа	Анализ ситуации
Длина	385 seconds
Главный креативный директор	João Braga
Creative Director	Thasorn Boonyanate
Копирайтер	Thasorn Boonyanate
Копирайтер	Supalerk Silarangsri
Art Director	Kusuma Arunanondchai
Арт-директор	Intira Tripukdeekul
Арт-директор	Danai Apiwatmongkol
Brand Team Leader	Supannapa Traitonwong
Group Account Director	Michelle Abeleda
Account Director	Jit-aree Chotivithayaporn
Head of Planning	Prachawan Ketavan
Руководитель производства	Jiroj Mechoojit
Producer	Duangjai Choomnoommanee
Director	Nattawut Baz Poonpiriya
Co-Director	Wattanapong Wongwan
Cinematograher	Phaklao Jiraungkoonun
Редактор	Chonlasit Upanigkit
Исполнительный продюсер	Amorn Nilthep
Producer	Kobrsak Noomnoi
Post-Production House	After Shoot Bangkok
Sound Production Company	Soundwave
Звукорежиссер	Kritakorn Tanuchaikar