Change the ref - "Change the Ref: 3D Activist"

Alma

Alma Coconut Grove, United States

Премии

18486

Бренд: Change the ref
Страна: United States

Рекламодатель: Change the ref

Заголовок	Change the Ref: 3D Activist
Агентство	Alma
Кампания	3D Activist
Рекламодатель	Change the ref
Бренд	Change the ref
Дата первой трансляции/Публикации	2018 / 10
Бизнес сектор	Благотворительные организации, фонды, волонтеры
История	As of October 25, 2018, #GuacIsBack. A statue of teen Joaquin “Guac” Oliver, one of the victims from the Marjory Stoneman Douglas school shooting earlier this year, will appear for the first time in New York City’s Times Square for his first mission: protest 3D guns. With 3D printers, getting a gun can be as easy as downloading it. “These dangerous devices can be made on demand, can bypass security checkpoints undetected, and have no serial number, thus making the guns untraceable,” explains Manuel Oliver, Joaquin’s father, and founder of the Change the Ref organization bringing the project to life with the help of ALMA Advertising Agency. Using the same tool that prints these firearms, the statue is a life-sized printed replica of Joaquin holding a flower – a touching nod to the bouquet he was holding as he died which were a Valentine’s Day gift for his girlfriend. The statue will be wearing a pin, which can be scanned from any smartphone and leads to a site collecting petition signatures to demand regulation on 3D guns. The activation also encourages visitors to sign up to vote ahead of the November 6th midterm elections and fight to get rid of over 30 pieces of legislation against gun control. “It’s an unfortunate reality that these sneaky, deadly weapons exist,” says Iu La Lueta, ECD of Content on the ALMA team. “But we’ve found a way to fight back with their own tools.” “We’re hoping that by bringing Guac back, we can motivate citizens to make some real change,” explains Virgilio Flores, Creative Director on the ALMA team. You can join Guac in Times Square on October 25th from 9-3pm and support the protest. Next, the activist will be available to join other protests fighting for gun control representing all the people behind him. You can also follow the work of Joaquin’s parents, Manuel and Patricia Oliver, through their foundation at ChangeTheRef.org. To view more of Alma’s work, visit www.AlmaAd.com, or follow their social accounts at @AlmaAgency.
Тип медиа	Анализ ситуации
Длина	938 seconds
Creative Chairman/Ceo	Luis Miguel Messianu
Co-President/Chief Creative Officer	Alvar Suñol
Svp/Operations	Michelle Headley
Executive Creative Director/Content	Iu La Lueta
Исполнительный креативный директор	Monica Marulanda
Creative Director	Virgilio Flores
Ассоциированный креативный директор	Jonathan Garcia
Копирайтер	Humberto Maldonado
Исполнительный продюсер	Jay Rivera
Producer	Victoria Marichal
Менеджер по делам бизнеса	Marinet Quinones
Креативный менеджер	Katia Quinones
Communications Manager	Tatiana Seijas
Communications Coordinator	Elizabeth Vidal
Supervisor Senior Translator/Proofreader	Ana Banos
Translator/Proofreader	Clara M. Lyzniak
Translator/Proofreader	George Rabel
Studio Executive Producer	Yeyo Marquez
Studio Senior Producer	Jennifer O. Eirea
Editor	Timothy Downing
Editor	Pablo Colella
Editor/Conform/Gfx	David Becerra
Исполнительный продюсер	Alberto Farinas
Звукооператор	Raul García
Composer	Alex Mor
Customer Relations	Erick Casanova
Project Manager	Alex Ayers
Project Manager	Michael Ruddy
Founder	Max Friefeld
Technician	Kevin Falloon
Technician	Zachary Britt
Director	Rob Stanton-Cook
Исполнительный продюсер	Elliot Lucas
Local Producer	Pablo Pytlowany
Оператор-постановщик	Billy Peña
Production Manager	Matt Van Asche
Assistant Camera Operator	Albert Gelabert
Production Assistant	Ricky Méndez
General & Electric	Tony Font Jr
Sound Operator	Mike Harvey
Фотограф	Claudio Napolitano
3D Animator	Pedro Esteban Slaibe
Unique Imaging Printing	Joseph Dibono
Director Of Photography	Umit Gulsen
Sound Operator	Gregory Breazaela
Production Assistant	Eli Swenson
Camera Operator	Jonathan Delgado
Sound Operator	Mauricio Paiz
Production Assistant	Rodrigo Londoño