TAC - "Strings - Parental role modelling"

Clemenger BBDO Melbourne

Clemenger BBDO Melbourne Melbourne, Australia

Премии

14869

Это объявление является частью "ACT Responsible Collection"

Бренд: TAC
Страна: Australia

Рекламодатель: Transport Accident Commission TAC

Заголовок	Strings - Parental role modelling
Агентство	Clemenger BBDO Melbourne
Кампания	Strings - Parental role modelling
Рекламодатель	Transport Accident Commission TAC
Бренд	TAC
Дата первой трансляции/Публикации	2015 / 4
Бизнес сектор	Безопасность дорожного движения
Слоган	make every drive a good example
История	When you drive, you set an example for everybody in the car -- including the little ones. That's the message behind Victoria's Transport Accident Commission's jarring campaign called "Strings," featuring an eerie boy puppet.
философия	In the Australian spot created out of Clemenger BBDO and directed by Tomas Mankovsky, a boy mimes driving a car, his appendages attached to mysterious strings. He texts, yells at other drivers and even swerves -- mimicking what seems to be a real, disgruntled driver's every move. The camera pans out and reveals that the child's strings are attached to his father, the "master" behind his son's every move. "What kind of driver are you raising?" appears as the video ends, driving home the message that parents set an example for drivers of the future. The agency worked with professional puppeteers to ensure the spot could be filmed in a single take. The Transport Accident Commission, or TAC, has been advertising for 25 years, and is known for its edgy, dark approach to road safety messaging. This ad is meant to be a new, more positive approach to road safety, although it still does read as pretty disturbing. Past efforts from the TAC include the Homesafely campaign from 2012, which encouraged drivers to put down cell phones while driving.
Тип медиа	Телевидение
Длина	60 seconds
Продакшн Студия	Finch
Marketing Coordinator	Amy Cockerell
Marketing Project Manager	Cherie Chandler
Road Safety Project Coordinator	Samantha Buckis
Senior Manager Road Safety	Samantha Cockfield
Creative Chairman	James McGrath
Исполнительный креативный директор	Ant Keogh
Креативный директор	Stephen de Wolf
Senior Copywriter	Jim Robbins
Senior Art Director	Luke Thompson
Продюсер печати	Sharon Adams
Executive Producer of TV	Sonia Von Bibra
Senior Agency Producer of TV	Karolina Bozajkovska
Ретушер	Steve Pratt
Управляющий партнер	Lee Simpson
Group Account Director	Naomi Gorringe
Директор	Tomas Mankovsky
Продюсер	Camilla Dehnert
DOP/Cinematographer	Geoffrey Simpson
Редактор	Elodie Fouqueau
Дизайнер	Lucinda Thompson
Художник огня	Duncan Horn