Creative Director, Partner, Member of the Management Board at hasan & partners

Helsinki Area, Finland, Finland

See all work

Kone - "@JustAnEscalator – The world’s only tweeting escalator"

Hasan & Partners

Hasan & Partners Helsinki, Finland

Премии

4619

Бренд: Kone
Страна: Finland

Рекламодатель: KONE Oyj

Заголовок	@JustAnEscalator – The world’s only tweeting escalator
Агентство	Hasan & Partners
Кампания	@JustAnEscalator – The world’s only tweeting escalator
Рекламодатель	KONE Oyj
Бренд	Kone
Дата первой трансляции/Публикации	2018 / 3
Бизнес сектор	Строительство и гражданское строительство
История	WE TRANSLATED 3572 REAL-TIME DATA SIGNALS INTO ENGAGING CONTENT – AND TWITTER FOLLOWED. Each second, around 6000 tweets are being posted on Twitter. This corresponds to over 500 million tweets every day. In February 2018, an unexpected source suddenly crashed the party. By connecting their escalators to the cloud and monitoring their performance, Finnish manufacturer of elevators and escalators, KONE, makes maintenance predictive, tailored and intelligent. We wanted to make this complicated IoT-service concrete and understandable to the wider audience. By interpreting the data provided to the cloud by the escalator, and translating it into readable messages, we created the world’s first tweeting escalator. On Twitter, the world could follow the inner thoughts of an unnamed London escalator - and they did. The use of social media, specifically Twitter, as a platform for our communicational concept, allowed us to interact with our audience in a completely new way. In an attempt to simplify a fairly technical service and make it easily approachable and engaging, we used the framework and limitations of Twitter to our advantage and created a campaign the likes of which the world has never seen before. As we have access to the inner thoughts of a London escalator, why not translate them into human tweets and share them with the world?
Тип медиа	Социальные медиа
Длина	125 seconds
Больше информации	http://machineconversations.kone.com/escalators/
Исполнительный креативный директор	Tobias Wacker
Head of B to B	Mia Sirkiä
Специалист по работе с заказчиками	Markus Frick
Специалист по работе с заказчиками	Ketsia Anttila
Продюсер цифрового формата	Marc Stevenson
Разработчик	Dean Clatworthy
Продакшн Студия	Trickle Distribution
Продакшн Студия	Spoon Publishing Oy
Арт-директор	Timo Huopalainen
Копирайтер	Rasmus Stoltzenberg
Копирайтер	Niclas Runeberg
Production AD	Karin Gellman
EVP, Marketing Director	Max Alfthan
Marketing Communications Manager	Anna-Kaisa Ehnqvist
Managing Editor	Laura Vinha
Communications Manager and Writer	Scott McMahon
Marketing Communications Director	Suvi Silvanto
Директор по коммуникациям	Liisa Kivelä
Agency Director	Lena Barner-Rasmussen
Content Director	Asha Gopalkrishnan
Редактор	Nikhil Sivadas
Creative & distribution director	David Larsson