| Заголовок | Stones for Sakineh |
| Агентство | Havas Prague |
| Кампания | Stones for Sakineh |
| Рекламодатель | Amnesty International |
| Бренд | Amnesty International |
| Дата первой трансляции/Публикации | 2011 / 1 |
| Бизнес сектор | Права человека |
| История | According to the Islamic law Sharia, if a woman is accused of infidelity, she is sentenced to death by stoning. The same punishment was given to Sakineh Asthiani, whose story is known the world over. To support amnesty International movement against stoning we created a facebook application where people create a portrait of Sakineh from an artistic mosaic of stone. People select their own stones, sign a petition against stoning and let their unique messages against this cruel punishment join others from around the world. We are using their messages and sending them as tweets, putting them on facebook and utilizing them in internet banners. That’s how we work with them as unique tools to get more people involved and more stones on Sakineh’s mosaic.We used an installation and print to support our message too. Thanks to this campaign, we are changing stones from killing tools to tools of social change. |
| Тип медиа | Социальные медиа |
| Арт-директор | Jan Lesák |
| Арт-директор | Radek Málek |
| Арт-директор | Jakub Kolařík |
| Креативный директор | Peter Kornberg |
| Креативный директор | Pavel Sobek |
| Креативный директор | Eda Kauba |
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