| Заголовок | Alex Ferguson retires |
| Агентство | BBH |
| Кампания | Alex Ferguson Retires |
| Рекламодатель | The Observer |
| Бренд | The Observer |
| Posted | Август 2013 |
| Бизнес сектор | Газеты, журналы, книги |
| История (оригинальный язык) | Following the shock retirement of one of the most successful club managers in the history of football, the Observer dedicated a 12 page supplement to documenting his extraordinary career. BBH were briefed to create a tactical execution to promote the supplement and drive sales of the Sunday newspaper |
| Проблема (оригинальный язык) | The majority of editorial and advertising content surrounding his retirement had been sincere, reflective and almost mournful. After all, the game was losing one of its most successful and enduring characters. In the spirit of 'The Whole Picture' – born of welcoming different points of view – we challenged the creatives to find a different angle on communicating Sir Alex's legacy. |
| Результат (оригинальный язык) | From lamentation to celebration, the ad dramatises how news of Sir Alex's retirement may have landed with those up against him in the dug-out. Showing a series of premiere league managers rejoicing, we commemorated Sir Alex's time at the top through the brand's unique tone of playfulness and wit. A sad day for English football indeed....unless you were managing the competition. |
| Тип медиа | Печать |
| Креативная команда | Richard Glendenning |
| Креативная команда | Martha Riley |
| Ассоциированный креативный директор | Peter Reid |
| Ассоциированный креативный директор | Carl Broadhurst |
| Исполнительный креативный директор | David Kolbusz |
| Продюсер Продакшн Студии | Aine Donovan |
| Стратегический бизнес руководитель | Ngaio Pardon |
| Стратегический директор | Agathe Guerrier |
| Стратег | Lynsey Atkin |
| Директор команды | Jon Barnes |
| Специалист по работе с заказчиками | Jonny Price |
| Фотограф | Getty Images |
| Печатник | James Townsend |