| Заголовок | Dream Boyfriend |
| Агентство |
Y&R London
|
| Кампания |
Teen Violence - The Home Office
|
| Рекламодатель |
The Home Office
|
| Бренд |
Home Office
|
| Дата первой трансляции/Публикации |
2010 / 2
|
| Бизнес сектор | Против бытового насилия и сексуального насилия
|
| Слоган | This is abuse. Stop yourself |
| История | As part of the Home Office's new initiative to tackle Violence Against Women and Girls, the campaign aims to empower teenagers to recognise the signs of abuse, stimulate discussion of the issue and seek help and advice. |
| философия | The campaign addresses uses these insights to confront teenagers with the truth about abusive behaviour and empower them to doing something about it. Two separate versions of each execution have been produced, to ensure that the campaign speaks to both boys and girls in a non-accusatory or judgemental way. |
| Проблема | In the UK, 1 in 4 women will be a victim of domestic abuse over the course of her life*. Shockingly, research showed that teenagers have a significant tolerance towards this form of abuse; with 43% of young people believing that it’s acceptable for a boyfriend to be aggressive under certain circumstances**. Attitudes adopted now will shape the futures of these young people. What’s more, putting up with abuse as a teenager makes you disproportionately likely to become an adult victim. |
| Тип медиа |
Плакат
|
| Рынок | United Kingdom |
| Менеджер по рекламе |
Jo Bray
|
| Креативный директор |
Damon Collins
|
| Копирайтер |
David Martin Angelus
|
| Арт-директор |
James Manning
|
| Планировщик счета |
Lucy Howard
|
| Планировщик счета |
Rebecca Fleming
|
| Директор рабочей группы клиента |
Nick Fokes
|
| Специалист по работе с заказчиками |
Jane Redfern
|
| Специалист по работе с заказчиками |
Sophie Ford-Masters
|
| Продюсер агентства |
Matt Keen
|
| Директор |
Shane Meadows
|
| Редактор |
Richard Graham
|
| Продюсер |
Barnaby Spurrier
|
| Послепроизводственный этап |
The Mill London
|
| Продакшн Студия |
Tomboy Films
|
