Заголовок | Prince Game Trailer |
Агентство | Ogilvy Paris |
Кампания | Prince Game Trailer |
Рекламодатель | Mondelez International |
Бренд | Prince de LU |
Дата первой трансляции/Публикации | 2015 / 4 |
Бизнес сектор | Булочки, хлеб, хлебцы |
История | Ogilvy Paris and Prince de LU Make You Want to be a Prince AgainThrough Adventurous Cross-platform Storytelling In the latest adventure of Princeland, children continue to gain the values of a Prince-- which so happen to be the same shared values of the brand: bravery, chivalry, adaptability, ingenuity, agility. . . but are now invited to finish the magnificent Princeland story through an exciting game where they can master different skills from 6 levels of play. For instance: venture into the belly of a flying dragon; jump over the rooftops of the city; escape hordes of crazy fans; sneak into a guarded castle; find their way through an out of control bakery! Inspired by the entertainment industry and some of the biggest animation studios in the world, Princeland masters a 3-D breakthrough initiative that goes beyond simple advertisement: TV Spots; Branded Content; 3 minute short film; a comic book; and, a game that stops after 15 minutes of play to encourage the player to go outside, exercise and be a real prince in the real world. Shared Ogilvy's Creative Director, Paul Kreitmann: "It was thrilling to create a story that wouldn't end when the film stops. When you play the mobile game, you get the chance to create your own character in Princeland and participate in the adventure to beat the evil Mustachio and save the kingdom in peril!" |
Тип медиа | Брендированный контент |
Длина | |
Креативный директор | Paul Kreitmann |
Главный исполнительный директор (CEO) | Philip Heimann |
Исполнительный креативный директор | Baptiste Clinet |
Креативный директор | Fred Levron |
Копирайтер | Antoine Gauquelin |
Копирайтер | David Martin Angelus |
Копирайтер | Vincent Pedrocchi |
Копирайтер | remy aboukrat |
Арт-директор | Bruno Bicalho Carvalhaes |
Арт-директор | Chris Rowson |
Арт-директор | Cédric Moutaud |
Арт-директор | Julien Conter |
Руководитель рекламодателя | Karine Chick |
Руководитель рекламодателя | Julie Levet |
Руководитель рекламодателя | Laura Fantoni |
Руководитель агентства | Natalie Heckel |
Руководитель агентства | Myriam Nouicer |
Руководитель агентства | Alix Trinh |
Руководитель агентства | Cédric Bertin |
Стратегический планировщик | Alexandra Mimoun |
Стратегический планировщик | Antoine Bayle |
Продюсер агентства | Olivier Mordacq |
Продюсер агентства | Ryan Leonard |
Продюсер агентства | Antoine Bagot |
Head of Technology | Adrien Leygues |
Продакшн Студия | Cube Creative |
Продюсер | Alexandre Pagot |
Директор | Rémi Chapotot |
Директор | Tristan Michel |
Руководитель производства | Fabien Cellier |
Звук | Comptoir du Son et des Images |
Музыка | Franck Marchal |
Mixing Engineer & Sound Design | Alexandre Poirier |
Game Production Company | Moonbots Studios |
Креативный директор | Adam Volker |
Chief Technical Officer | Bohdon Sayre |
Продюсер | Sulivan Parker |
Website Production Company | Lifelike |
Продюсер | Marney Beliveau |
Tech Lead | Soham Qadri |