| Заголовок | Move like Lorde |
| Агентство | BBDO Argentina |
| Кампания | Move like Lorde |
| Рекламодатель | Universal Music Group |
| Бренд | Universal Music Argentina |
| Дата первой трансляции/Публикации | 2014 / 8 |
| Бизнес сектор | Культура, досуг и спорт |
| Слоган | Universal Music challenges you to move like a rockstar |
| История | Universal Music challenges you to move like a rockstar It’s hard to move like Jagger or Michael Jackson. And Lorde? Nearly impossible. That’s what inspired BBDO Argentina’s first work for Universal Music. In order to boost sales of Lorde’s latest album “Pure heroine”, the agency used kinetic technology and challenged Lorde’s fans to move like her in order to get a discount on her album. A software registered the movements of the participants and compared them with Lorde’s. The better the imitation, the bigger the discount. |
| философия | It’s hard to move like Jagger or Michael Jackson. And Lorde? Nearly impossible. That’s what inspired BBDO Argentina’s first work for Universal Music. In order to boost sales of Lorde’s latest album “Pure heroine”, the agency used kinetic technology and challenged Lorde’s fans to move like her in order to get a discount on her album. A software registered the movements of the participants and compared them with Lorde’s. The better the imitation, the bigger the discount. People could participate in two ways: using a special booth placed at placed in 12 record stores, main pubs and at the greatest local music festival, Personal Fest, or they could upload their own videos and the software analyzed them. The prize was a trip to Los Angeles to meet Lorde. |
| Проблема | Objective: to boost sales of Lorde’s latest album “Pure heroine”, |
| Результат | More than 52,000 people got into the booth and more than 13,000 people got discounts on the album. |
| Тип медиа | Стенды для выставок |
| Длина | |
| Исполнительный креативный директор | Rodrigo Grau |
| Креативный сотрудник по инновациям | Hernán Zamora |
| Исполнительный креативный директор | Ramiro Rodriguez Cohen |
| Копирайтер | Andrés Aguilar |
| Креативный директор цифрового формата | Daniel Minaker |
| Креативный директор цифрового формата | Sebastian Tarazaga |
| Арт-директор | Bruno Barbosa |
| Директор | LindaTV |
| Продакшн Студия | Raya |
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