Flow/Fundación Manos Abiertas - "The Skin Trade"

Wunderman Buenos Aires

Wunderman Buenos Aires Buenos Aires, Argentina

Премии

2915

Бренд: Flow/Fundación Manos Abiertas
Страна: Argentina

Рекламодатель: Flow/Fundación Manos Abiertas

Заголовок	The Skin Trade
Brief	In Argentina, more than 50 % of children and teenagers live in poverty, concerned about the lack of clothing, while the other 50% of children spend average US$1,000,000 on Skins for their games per month.We just had to cross the real world with the virtual one.Thus was born "The Skin Trade", an action that took place in the most important gamer event of LATAM: The Final of the League of Legends. In which we asked attendees for a very simple exchange:Donate clothes you no longer wear in the real world, in exchange for clothing (skins) for your online character.
Агентство	Wunderman Buenos Aires
Кампания	The Skin Trade
Рекламодатель	Flow/Fundación Manos Abiertas
Бренд	Flow/Fundación Manos Abiertas
Posted	Декабрь 2020
Бизнес сектор	Культура, досуг и спорт
История	In Argentina, more than 50 % of children and teenagers live in poverty, concerned about the lack of clothing, while the other 50% of children spend average US$1,000,000 on Skins for their games per month. We just had to cross the real world with the virtual one. Thus was born "The Skin Trade", an action that took place in the most important gamer event of LATAM: The Final of the League of Legends. In which we asked attendees for a very simple exchange: Donate clothes you no longer wear in the real world, in exchange for clothing (skins) for your online character.
Тип медиа	Digital
Regional Chief Creative Officer	Sebastian Tarazaga
Regional Chief Creative Officer	Daniel Minaker
Главный креативный директор	Sebastian Castañeda
Главный креативный директор	Natalia Benincasa
Креативный директор	Fernando Rossini
Копирайтер	Juan-Pablo Santoro
Арт-директор	Luciano Groba
Creative Operations Manager	Paula Akel
Руководитель группы по связям с рекламодателями	Andrés Bouquet
Делопроизводитель	Pedro Bueno
Планировщик счета	Mariel Fucci
Планировщик счета	Sabrina Llonto.
Телепродюсер агентства	Josefina Espil
Продюсер агентства	Belen Solimano
Продюсер агентства	Julia Lagos
Главный исполнительный директор (CEO)	Vanina Rudaeff
Редактор	Leandro Ramirez
Music Band	Violeta Music