| Заголовок | Perspectives (2mn) |
| Brief | Idea:We decided to show the issue from two different points of view at the same time, using a resourcethat allows us to know the story behind all that small warnings.An interactive fully synchronized double-sided film, developed specially for mobiles, that place users in the shoes of a victim of cyberbullying with just turning the screen 180º, helping them to uncover the actual reasons behind that suffering.Insight:In Argentina 6 out of 10 high school students were victims of cyberbullying. This country ranks high among the countries facing this issue, triggering more and more serious disorders in children.Adults tend to trivialize this without paying attention to the signals. |
| Агентство |
Wunderman Buenos Aires
|
| Кампания |
Perspectives
|
| Рекламодатель |
Movistar
|
| Бренд |
Movistar
|
| Posted | Ноябрь 2018 |
| Бизнес сектор | Персональная беспроводная связь
|
| История | In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”. |
| Тип медиа |
Digital
|
| Исполнительный креативный директор |
Sebastian Tarazaga
|
| Исполнительный креативный директор |
Dany Minaker
|
| Креативный директор |
Matias Martty
|
| Креативный директор |
Juan Calvo
|
| Копирайтер |
Leonardo Arnelli
|
| Специалист по созданию сайтов |
Valeria Diaz
|
| Специалист по созданию сайтов |
Marcos Bazterrica
|
| Copywriter Social Media |
Nicolas Demichelle
|
| Art Director Social Media |
Francisco Cerrutti
|
| Руководитель производства |
Laura Martínez
|
| IT Director |
Francisco Facal
|
| Менеджер проекта |
Bárbara Laffue
|
| Lead Developer |
Javier Corra
|
| Директор по обслуживанию клиентов |
Fabiana Antonelli
|
| Директор по обслуживанию клиентов |
Belén Yusso
|
| Директор рабочей группы клиента |
Maria Jazhal
|
| Делопроизводитель |
Paula Torres
|
| Продакшн Студия |
James Champ
|
| Директор |
Martin Donozo
|
| Исполнительный продюсер |
Jose Arnal
|
| Исполнительный продюсер |
Adrian Aspani
|
| Продюсер Продакшн Студии |
Marco Pilosio
|
| Оператор-постановщик |
Daniel Ortega
|
| Редактор |
Sebastian Mega
|
| Post-Production Coordinator |
Luis Staffolani
|
| Музыка |
Italians do it better
|
| Звук |
Porta Estudio
|
| Руководитель рекламодателя |
Romina Martinez Battista
|
| Руководитель рекламодателя |
Almendra Ogdon
|
| Руководитель рекламодателя |
Florencia Panizoni
|
| Руководитель рекламодателя |
Agustina Iparraguirre
|
| Руководитель рекламодателя |
Matias Infantino
|