Заголовок | Fire siren |
Агентство | Wunderman Thompson |
Кампания | Nature is calling for help |
Рекламодатель | WWF |
Бренд | WWF Chile |
Posted | Ноябрь 2021 |
Бизнес сектор | Окружающая среда и животные |
История | We have been witnessing for decades how the devastation of our nature takes millions of animals lives each year, and during the last one, more than 4.5 million bushfires were registered, over 3 billion animals died just in bushfires of Australia and more than 13 million hectares were deforested in the world. Reaching the highest level in history of 40 soccer fields of virgin forests per minute. For this reason, we created “Nature is calling for help”, the first radio campaign made with real bird songs, recorded while their forests were being destroyed. Making an emergency call that seeks to raise awareness and make visible the impact of bushfires and deforestation on the biodiversity and ecosystem of our planet. Because if through all these years they didn't listen to us, now they will listen to them. |
Проблема | WWF needs to raise funds. That's why we created this campaign to get new partners. |
Тип медиа | Радио |
Продакшн Студия | Iconoclast |
Директор по маркетингу (CMO) | Isabelle HERMAN |
Менеджер по рекламе | Pierre CAILLEAU |
Менеджер по рекламе | Guillaume Saez |
Senior Brand Manager | Géraldine NEVEÜ |
Digital & Brand Manager | Camille BEGHIN |
Исполнительный креативный директор | Christophe Coffre |
Арт-директор | Jordan Molina |
Копирайтер | Ludovic Miège |
Арт-директор | Didier Richarth |
Арт-директор | Jean-Yves del Volgo |
Арт-директор | Robin DE HARO |
Стратегический планировщик | Romain Roux |
Стратегический планировщик | Samia Gauvard |
Управление аккаунтом | Patrick Le Cerf |
Управление аккаунтом | Caroline Su |
Управление аккаунтом | Aymeric Valadas |
Управление аккаунтом | Claire Bouvet |
Продюсер агентства | Carine Petit |
Продюсер агентства | Géraldine Tisserant |
Head of Social Media | Ludovic Chevallier |
Social Creative Director | Leah Morse |
Social Art Director | Juanita ARENAS PEDRAZA |
Social Copywriter | Nathan GRÉGOIR |
CM | Pierre LE DAMANY |
TV Producer | Benjamin Besnainou |
Директор | Vincent Lobelle |
Продюсер | Jean Duhamel |
Спецэффекты / видеоэффекты | Poster |
Послепроизводственный этап | Cyril BOURDESOULLE |
Послепроизводственный этап | Poster |
Аудио послепроизводственный этап | Hercules HRCLS |
Звукорежиссер | Ivan Jovanovic |
Звукорежиссер | Alexis Venot |
Музыкальная компания / Композитор | Hercules HRCLS |
Стилист продуктов питания | Valéry Drouet |