Australian Defence Force - "VRecruitment"

Finch

Finch Sydney, Australia

Премии

11925

Бренд: Australian Defence Force
Страна: Australia

Рекламодатель: Australian Defence Force

Заголовок	VRecruitment
Агентство	Finch
Кампания	VRecruitment
Рекламодатель	Australian Defence Force
Бренд	Australian Defence Force
Posted	Ноябрь 2017
Бизнес сектор	Государственной службы занятости, набор в войска и полицию
философия	To maintain capabilities in line with innovations in technology, the Australian Defence Force (ADF) needs to recruit smart thinkers. The problem is the next generation doesn’t see the military as a smart career. Their misconceptions are often based on the entertainment they see, which shows the military as being all about combat. The truth is the ADF is a progressive military with over 200 job roles, not just combat. So before we can recruit them, we have to change their perceptions. Category 5 is a true VR experience that puts potential candidates’ problem-solving skills and misconceptions to the test. And as players learn about us, we learn about them, through real-time data analysis. Based on how they play, the data is used to generate unique in-game job recommendations, personalise post-game communications, and give specialist recruiters the ability to single out higher-value candidates sooner. More than a VR experience, Category 5 is a next-generation recruitment platform that doesn’t just reach the new generation, it changes their perceptions about a career in the military.
Тип медиа	Digital
Длина	119 seconds
Agency	Havas Sydney
Account Director	Tim Barrett
Руководитель группы по работе с клиентом в цифровом формате	Christina Werakso
Специалист по работе с заказчиками	Kate Spencer-Smith
Digital Strategy Director	Bohdi Lewis
Strategist	Ed Scrivens
Managing Director	Dan Smith
Исполнительный креативный директор	Seamus Higgins
Исполнительный креативный директор	Stuart Turner
Креативный директор цифрового формата	Gustavo Vampre
Креативный директор цифрового формата	Josh Bryer
Копирайтер	Alex Bolderoff
Арт-директор	Helen King
Head of Design	Darren Cole
Designer	Nic Adamovich
Deisgner	Amanda Picman
Deisgner	Michael Macgregor
Print Team Lead	Thea Clausen
Producer	Hazel Gibson
Director of Applied Technology	Emad Tahtouh
Ведущий сотрудник по разработке	Hamish Pain
Game Design	Hamish Pain
Visual Lead	Andrew Timms
Game Design	Andrew Timms
Technology Production Assistant	Cara Szabo
Applied Technologist	Patrick Barnes
Developer	Levi Jacobsen
3D художник	Benjamin Bray
3D художник	James Hurlock
3D художник	Tyler Hinde
Художник по видеоэффектам	Jonte Wendt
Художник по видеоэффектам	Quade Biddle
Звуковой дизайн компании	Nylon Studios Sydney
Звукооператор	Stuart Welch