Mike leads media and marketing connections strategy at RPA. After an early career in database marketing in the ‘90s Mike started RPA's search marketing, platform-based buying and digital analytics practices in the ‘00s. He now leads a group of media planners and platform/channel experts to creatively develop strategies for connecting Agency clients with key audiences across screens of all sizes, from televisions to smartphones. He and his team work closely with each agency client to develop a customized communication architecture to maximize the value of their media investments via purchased, earned and owned channels.
With a focus on creatively applying data insights to client media strategies, Mike maintains close relationships with best-in-class technology partners. He has participated on advisory councils for Google, Adobe, Yahoo, MSN and others. In his free time Mike teaches the class, Advertising in the Digital Age at UCLA Extension and also advises several new, innovative ad tech startups.