Bertille Toledano

Bertille Toledano

Co-President at BETC Paris
Paris, France

Обо мне

Bertille Toledano started her career in 1994 at Saatchi & Saatchi.
She worked in several global ad agency networks, Saatchi&Saatchi, Young & Rubicam and BBDO where she has always occupied strategic positions: Strategic planning, Development Director (CLM/BBDO), Strategic Planning Director (Young & Rubicam Paris), Managing Director and Vice President in charge of strategy and development (CLM/BBDO).

Bertille joined BETC in 2012 as Vice-President and was appointed President in February 2013.
She played a major role in the transformation and development of the agency, particularly in the development of brands such as Air France, Bouygues Telecom, E. Leclerc, CANAL+, Citroën, Michelin and Lacoste. For the latter she played an essential role in the success of the 2018 « Save our Species » campaign which replaced the famous brand crocodile with endangered species.

In 2017 Bertille featured on the Ad Age Women to Watch list.

In 2019, Bertille was named President of BETC France (BETC Paris, BETC Digital, BETC Etoile Rouge, BETC Design, BETC Corporate, General Pop, Magasins généraux).



Премии

Должности

Présidente
Pantin, France
June 2012 - В настоящее время здесь (8 years 1 month)
VP in charge of Strategies
Boulogne Billancourt, France
2006 - May 2012 (6 years 4 months)
6119 SP France

SP France

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
6372 SP France 5

SP France 5

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
5892 SP France 3

SP France 3

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
7665 DP France 9

DP France 9

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
5633 SP France 6

SP France 6

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
5769 Double France 10

Double France 10

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
5841 Double France 9

Double France 9

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
5802 Double France 8

Double France 8

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
5854 Double France 7

Double France 7

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
5608 Double France 6

Double France 6

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
5468 Double France 5

Double France 5

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
5540 Double France 4

Double France 4

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
4874 Double France 3

Double France 3

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
4653 Double France 2

Double France 2

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
5124 Double France 1

Double France 1

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
8565 Test N°2

Test N°2

БРЕНД:
EDF
АГЕНТСТВО:
CLM BBDO
Vice-President & Strategies Director
Boulogne-Billancourt, France
4109 Red

Red

БРЕНД:
Lacoste
АГЕНТСТВО:
BETC Etoile Rouge
3388 Orange

Orange

БРЕНД:
Lacoste
АГЕНТСТВО:
BETC Etoile Rouge
6487 White

White

БРЕНД:
Lacoste
АГЕНТСТВО:
BETC Etoile Rouge

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