Kingsman - "Kingsman - The Secret Service"

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Бренд: Kingsman
Страна: United Kingdom

Рекламодатель: 20th Century

Заголовок	Kingsman - The Secret Service
Кампания	Kingsman - The Secret Service
Рекламодатель	20th Century
Бренд	Kingsman
Дата первой трансляции/Публикации	2015 / 2
Бизнес сектор	Кинопродукция
История	The Kingsman interactive site gives users the chance to meet the film’s lead characters, and navigate through a series of gamified challenges. These give users a taste of the Kingsman's world while also revealing exclusive video content - all under the guidance of the gallant lead character Harry Hart, played by Colin Firth. Utilizing a cross-media connection between a mobile device and desktop, users can play two mission challenges within the ‘Become a Kingsman’ world, which uses video sequences inspired by key scenes in the movie. One mission is a fight scene, the other is a timed trial using Google Maps - each putting players’ skills to the test to find out if they have what it takes to be a Kingsman Knight. A true Kingsman has immaculate class, always dresses smartly and fulfils their assignments ‘discreetly’. Users who fail to impress receive Harry Hart’s witty feedback. A “total absence of hand-eye-coordination” can be the reason for a poor performance. Others may have behaved “as discretely as a porcupine in a pillowcase” and are advised to “work on their so-called skills” before reconsidering to apply as a Kingsman Knight.
философия	A gamified movie trailer created in collaboration with Fox, combining film and interactivity to bring the story of 20th Century Fox’s motion picture Kingsman: The Secret Service to a browser near you.
Тип медиа	Веб-сайт
Длина	102 seconds
Больше информации	www.kngsmn.com
Продакшн Студия	unit9
Интерактивный директор	Anrick Bregman
Креативная команда	Dirk Van Ginkel
Продюсер цифрового формата	Fabien Terrasse
Арт-директор	Craig Parkinson
Head of Design	Sean Hobman
Motion Graphics	Godart Raets
Копирайтер	Tarn Gordon-Rogers