From London to Singapore, agency to client-side and back, Mark’s 18 years industry experience is as diverse as it is extensive. As Fallon CSO Mark led planning across the business, masterminding Cadbury Gorilla and developing strategy for the Sony portfolio, which was immortalised by its highly integrated ‘Sony Balls’ campaign. In his time at Asda as marketing director, he launched the world’s first ‘Price Guarantee’ initiative, before migrating to Asia for a four year stint as regional CSO for two WPP networks. There he led the planning on Ogilvy’s first IPA Gold 2012 for Singapore’s anti-smoking lobby, and transformed the Coke Hands campaign into a Cannes Grand Prix success. Now back on British ground, Mark works closely with Virgin Holidays, Transport for London and NatWest, delivering customer insight, communications strategy and smart channel planning.