Coppafeel! - "Bobbly "

Accenture Song

Accenture Song London, United Kingdom

8730

Это объявление является частью "ACT Responsible Collection"

Бренд: Coppafeel!
Страна: United Kingdom

Рекламодатель: Coppafeel!

Заголовок	Bobbly
Агентство	Accenture Song
Кампания	#whatnormalfeelslike
Рекламодатель	Coppafeel!
Бренд	Coppafeel!
Дата первой трансляции/Публикации	2014 / 9
Бизнес сектор	Информированность о болезнях, группы поддержки и ассоциации
История	The #whatnormalfeelslike campaign, created by Karmarama, was born after months of research and conversations with women across the UK. The research showed that women aged between 18-30 struggle to find words to describe their boobs beyond big or small. The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes.
философия	The reason being is that the sexualisation of boobs has led to women to only thinking about theirs in terms of size. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs, but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them, and are able to notice any changes. The campaign is supported by Sheridan Smith, who will be opening a pop-up shop exhibiting the images tomorrow in Brick Lane, East London.
Тип медиа	На открытом воздухе / вне дома
Продакшн Студия	Jelly London
Исполнительный креативный директор	Caitlin Ryan
Арт-директор	Laila Milborrow
Копирайтер	Paul Pearson
Senior Planner	Matthew Waksman
Директор рабочей группы клиента	Harriet Belsey
Директор рабочей группы клиента	Laura Vipond
Продюсер агентства	Amy Lonnen
Фотограф	Rankin .
Типография	Alison Carmichael
Медиа-агентство	MediaCom
Board Director OOH	Gill Reid
Planning Manager	Richard Beecroft
PR Agency	Kaper
Директор рабочей группы клиента	Jenna Gifford
Специалист по работе с заказчиками	Julia Kenny