Заголовок | Mother’s Day |
Агентство | FP7/BEY |
Кампания | Mother’s Day |
Рекламодатель | McDonald's |
Бренд | McDonald's |
Дата первой трансляции/Публикации | 2018 / 3 |
Бизнес сектор | Рестораны и кафе быстрого приготовления |
философия | Around Mother’s Day in the Middle East, McDonald’s in Lebanon is celebrating the feeling of being a mum by focusing on a segment that exists in the region, but is never discussed. In a region that tends to stick to gender norms, the film has sparked conversations around the definition of being a mum, and has earned over 85% positive sentiments. The film is being supported by on-ground retail activations and an upcoming social media content series focused on the core idea of ‘being a mum’ and all that it entails. |
Тип медиа | Телевидение |
Длина | |
Арт-директор | Pamela Karam |
Исполнительный креативный директор | Karim Kazan |
Управляющий директор | Emile Atallah |
Копирайтер | Thomas Young |
Арт-директор | Mike Awad |
Арт-директор | Rosy Muallem |
Делопроизводитель | Petra Berbari |
Head of Strategic Planning | Tahaab Rais |
Директор по стратегическому планированию | Carl Bou Abdallah |
Account Director | Salim Fayed |