Заголовок | Roman: An Ode to Arab Feminism - Music Video |
Brief | Mashrou’ Leila are a Lebanese band who compose songs about societal issues affecting the Arab world. To promote their new album in a provocative way, a video was shot by an Arab woman director. The song’s theme of betrayal was turned into a message of empowerment, and it was the first time an Arab Muslim woman had been seen dancing in music video meant for Arab male artists. It also turned the hijab and the abaya into symbols of grace, determination, strength and liberation. |
Агентство | FP7/DXB - McCann Worldgroup |
Кампания | Roman: An Ode to Arab Feminism |
Рекламодатель | Mashrou' Leila |
Бренд | Ibn El Leil (Son of the Night) Deluxe Edition |
Posted | Ноябрь 2018 |
Бизнес сектор | Записи, CD, DVD и видео |
История | Ibn El Leil (Son of the Night) is an album created by Mashrou' Leila, an independent Lebanese band in Lebanon. |
Тип медиа | Веб-фильм |
Креативный директор | Jessy Moussallem |
Продакшн Студия | Clandestino Films |
Директор | Jessy Moussallem |
Продюсер | Wissam Smayra |
Продюсер | Ray Barakat |
Продюсер | Katie Dolan |
Управляющий директор | Emile Atallah |
Исполнительный креативный директор | Karim Kazan |
Head of Strategy | Tahaab Rais |
Стратег | Carl Bou Abdallah |
Associate Strategy Director | Anna Sadykova |