Tahaab Rais
Chief Strategy Officer at Publicis Groupe
Dubai, United Arab Emirates
ЗаголовокRoman: An Ode to Arab Feminism - Music Video
BriefMashrou’ Leila are a Lebanese band who compose songs about societal issues affecting the Arab world. To promote their new album in a provocative way, a video was shot by an Arab woman director. The song’s theme of betrayal was turned into a message of empowerment, and it was the first time an Arab Muslim woman had been seen dancing in music video meant for Arab male artists. It also turned the hijab and the abaya into symbols of grace, determination, strength and liberation.
Агентство
Кампания Roman: An Ode to Arab Feminism
Рекламодатель Mashrou' Leila
Бренд Ibn El Leil (Son of the Night) Deluxe Edition
PostedНоябрь 2018
Бизнес сектор Записи, CD, DVD и видео
История Ibn El Leil (Son of the Night) is an album created by Mashrou' Leila, an independent Lebanese band in Lebanon.
Тип медиа Веб-фильм
Креативный директор
Продакшн Студия
Директор
Продюсер
Продюсер
Продюсер
Управляющий директор
Исполнительный креативный директор
Head of Strategy
Стратег
Associate Strategy Director

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