Tahaab Rais
Chief Strategy Officer at Publicis Groupe
Dubai, United Arab Emirates
ЗаголовокAs far as we go
Агентство
Кампания As far as we go
Рекламодатель Almosafer
Бренд Almosafer
Дата первой трансляции/Публикации 2019 / 5
Бизнес сектор Турфирмы, туроператоры
философия We all probably acknowledge that the world today is more divided that it has ever been. Even in Ramadan, a time of year that encourages empathy, generosity, compassion and opening doors, people in the Middle East as well as around the world haven’t seized to put down their divides. It often remains a world of “us” vs “them”. Almosafer (https://ae.almosafer.com/), a leading omni-channel travel brand from Saudi Arabia, is sending a message during Ramadan and after Ramadan, like never before – a message carrying the values and the true spirit of Ramadan from the Middle East to the world, through the eyes of a child. Now, Ramadan content in the Middle East tends to focus on the region itself. But, this Ramadan, Almosafer is breaking precedence among Middle Eastern brands. The brand is stepping outside the cliched Ramadan songs and traditions, and instead, it is sharing a story of a child travelling abroad, carrying the spirit of Ramadan to a place that has not experienced Ramadan. The launch film shows the child bringing the magic and beauty of Ramadan to the world, just like Christmas ads do for brands during Christmas. The film starts with the child planning her journey to meet someone very specific, setting off post Iftar (the breaking of the fast) at night, starting her Suhour (the opening of the fast pre-dawn) with a meal and dates on a flight, travelling across continents and finally, reaching her destination in a surprising reveal.
Тип медиа Digital
Длина
Рынок United Arab Emirates
Продакшн Студия
Head of Brand
Исполнительный продюсер
Директор
Оператор-постановщик
Кастинг
Продюсер
Креативный директор
Creative Director, Copywriter
Арт-директор
Creative Director, Copywriter
Креативный директор
Head of Strategy
Head of Content/PR
Линейный продюсер
1st AD
2nd AD
Art
Art
Wardrobe
Интернет / осветитель
Автор песен
Певец
Композитор
Songwriter
Songwriter
Songwriter
Певец
Редактор
Класс
Звукорежиссер
Звуковой дизайн компании
Sound Effect
Продюсер пост-производства

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