Tahaab Rais
Regional Head Of Planning at FP7
Dubai, United Arab Emirates
ЗаголовокA Dad's Job
Агентство
Кампания A Dad’s Job
Рекламодатель Home Centre
Бренд Home Centre
Дата первой трансляции/Публикации
Бизнес сектор Институциональные/общественного интереса/некоммерческие организации
История “A Dad’s Job”, launched on social media, Home Centre is first sharing a message to those who are living without a dad, that this Father’s Day they can also celebrate their moms who do a dad’s job every day. The film shows children saying the one message they’d love to share on Father’s Day.
философия So, as the world celebrates Father’s Day on June 21 with deserving tributes to dads, Home Centre, a leading home retailer in the Middle East, is using Father’s Day as a stage to support those moms who double up as dads.
Проблема Many single moms in the Middle East tend to not only face everyday challenges of bringing up their children by themselves, they also have to deal with everyday obstacles created by members in their communities, in their society and even in their families. People do not accept a mother playing the role of both parents or do not believe a mother can be good enough to do both parts. Now, no brand in the Middle East has addressed these cultural issues that single moms face.
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Head of Marketing
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Regional executive creative director
Regional executive creative director
Head of Strategy
Креативный директор
Копирайтер
Group Account Director
Креативный директор
Копирайтер
Арт-директор
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Специалист по работе с заказчиками
Копирайтер
Исполнительный продюсер
Директор
Руководитель производства
Продюсер
Редактор
Послепроизводственный этап
Композитор
Координатор производства

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