IKEA - "Réveillez votre living"

DDB Brussels

DDB Brussels Brussels, Belgium

6775

Бренд: IKEA
Страна: Belgium

Рекламодатель: IKEA

Заголовок	Réveillez votre living
Агентство	DDB Brussels
Кампания	Réveillez votre living
Рекламодатель	IKEA
Бренд	IKEA
Дата первой трансляции/Публикации	2018 / 5
Бизнес сектор	Бытовая техника, мебель и садоводство
философия	With this spot, IKEA wants to emphasise the natural elements in a living room. This can come in many forms, and includes natural materials, silence and the lush plants that can sometimes be found there. IKEA wants to invite everyone to disconnect for a moment by bringing nature into his or her living room. DDB translated this idea with an amusing commercial featuring a flock of sheep in the lead role.
Проблема	The living room plays a vital role for IKEA. It is the most important room in the house and can be used for various activities, depending on the time, the situation and the age of the occupants. IKEA wants to make Belgians aware of the many possibilities offered by their living room and show them how easy it is to transform a living room into something else. IKEA attaches great importance to animal welfare. All the sheep in the television spot were, of course, treated with the greatest of respect.
Тип медиа	Телевидение
Длина	75 seconds
Звуковая дорожка	It’s A Beautiful Day – Queen
Продакшн Студия	CZAR
Креативный директор	Dieter De Ridder
Креативная команда	Antoinette Ribas
Креативная команда	Grégory Ginterdaele
Специалист по работе с заказчиками	Francis Lippens
Специалист по работе с заказчиками	Annelies Nyns
Специалист по работе с заказчиками	Maria-Laura Laubenthal
Стратег	Dominique Poncin
Стратег	Jorian Vanvossel
Координатор PR	Kenn Van Lijsebeth
Телепродюсер агентства	Brigitte Verduyckt
Директор	Joe Vanhoutteghem
Оператор-постановщик	Grimm Vandekerckhove
Продюсер	Lander Engels