Poulehouse - "The egg which doesn't kill the chicken"

BRAND STATION

BRAND STATION Paris, France

Премии

5361

Бренд: Poulehouse
Страна: France

Рекламодатель: Poulehouse

Заголовок	The egg which doesn't kill the chicken
Заголовок (оригинальный язык)	Poulehouse
Агентство	BRAND STATION
Кампания	The egg which doesn't kill the chicken
Рекламодатель	Poulehouse
Бренд	Poulehouse
Дата первой трансляции/Публикации	2019 / 11
Бизнес сектор	Яйца
философия	Did you know that every year, 50 million chickens are killed at the age of 18 months simply because they don’t lay enough eggs anymore ? A dreadful, and unfortunately, common practice in the egg industry, especially since chickens can normally live up to 6 years on average. Contrarily, Poulehouse is the only egg brand on the market which doesn’t kill chickens. The brand has committed itself to feed chickens, raise and care for them until their natural death. The movie, « The egg which doesn’t kill the chicken », depicts the terrible reality of the egg industry. We follow a group of young chickens trying their hardest to save an older chicken, whose egg production has decreased, from the tragic fate which awaits it. A fictional story whose true purpose is to remind us that, in reality, we are the only ones who can save the chickens by changing the way we eat.
Тип медиа	Телевидение
Длина	61 seconds
Продакшн Студия	WIZZ Paris
Послепроизводственный этап	NKI STUDIO
Производство аудиофонограмм	THE Sound Production
Креативный директор	Samy Benama
Креативный директор	Damien Guiol
Главный креативный директор	Loïc Chauveau
Директор	. AKAMA
Продюсер	Laetitia Neves
Исполнительный продюсер	Ilona Marcus
Исполнительный продюсер	Matthieu Poirier
Руководитель ТВ	Rémy Guizerix
Copywriter / Art Director	Samy Benama
Copywriter / Art Director	Damien Guiol
Управляющий партнер	Xavier Delaporte